Why the grass is still green at agencies

18 February 2019

Why is it becoming so rare to see marketers move from client-side to agency roles these days? Don’t get us wrong, working in-house offers many lucrative benefits. Who wouldn’t love focusing on one brand and growing its market share!    Indeed,...

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Attracting data specialists – is there a science?

6 February 2019

In case you didn’t already know, data rules the world. Every decision that’s made within a company is driven by data and data scientists are the brains powering most of these decisions.    But, with the need for optimisation mounting, and...

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How you can take advantage of digital marketing trends in 2019

24 January 2019

2018 was a year full of data-driven change. Mainly, how your information was captured, processed and repurposed. Some will argue that GDPR quickly became every marketers favourite buzzword. With strict regulations now in place and your data no longer at...

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Find your next contract role with Pivotal

12 October 2018

  Here at Pivotal we are seeing an increasing demand for temporary and contract staff in the world of digital marketing right across our client base (Agencies, Brands and Media Owners). In fact, it’s estimated that around 40% of people working...

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How Algorithms Affect Just About Everything

5 October 2018

  A machine-learning algorithm walks into a bar. The bartender asks: “what’ll you have?"....   The algorithm replies: “what’s everybody else having?”...     How Algorithms Affect Just About Everything   Do you have any idea how widespread the effect of algorithms is on our...

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Pivotal - We are going places

31 August 2018

  Innovation, community and enhanced productivity - Why we’ve chosen a coworking space as our new office.   You’d have to be living on Mars not to have heard that London’s Shoreditch is undergoing something of a ‘sea change’ at the moment. Arguably...

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Ad Tech: Why it's not all Doom & Gloom!

21 August 2018

  Ongoing issues with transparency, data breaches, consolidation across the industry with many agencies building their own programmatic buying teams, the dominance of Google and Facebook and the advent of GDPR have all conspired to make it a bit of a...

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IAB Digital Ad Spend

31 July 2018

Let's Get Digital! " It’s a pretty exciting time for the digital marketing industry ."    The latest Online Advertising Expenditure Report has been released by the Internet Advertising Bureau (IAB) and PwC, and it’s revealed some interesting findings. Overall, digital advertising revenue...

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Money Talks! Why digital marketers should be all over Voice Search

23 July 2018

  Money Talks! Why digital marketers should be all over Voice Search   There has never been a better time for marketers to embrace voice search technology. Advertisers are already experimenting with this new technology; ‘Campbell's Kitchen’ reads out recipes and even...

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Google Retires Adwords and DoubleClick Brands

3 July 2018

  What’s in a Name?   Last week, tech behemoth Google announced the biggest ever rebranding of its marketing products, starting in mid-July.    It seems that the main difference is in the names; the rebranding simplifies and streamlines Google’s marketing tools, putting...

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