IAB Digital Ad Spend

31 July 2018

Let's Get Digital! " It’s a pretty exciting time for the digital marketing industry ."    The latest Online Advertising Expenditure Report has been released by the Internet Advertising Bureau (IAB) and PwC, and it’s revealed some interesting findings. Overall, digital advertising revenue...

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Money Talks! Why digital marketers should be all over Voice Search

23 July 2018

  Money Talks! Why digital marketers should be all over Voice Search   There has never been a better time for marketers to embrace voice search technology. Advertisers are already experimenting with this new technology; ‘Campbell's Kitchen’ reads out recipes and even...

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Google Retires Adwords and DoubleClick Brands

3 July 2018

  What’s in a Name?   Last week, tech behemoth Google announced the biggest ever rebranding of its marketing products, starting in mid-July.    It seems that the main difference is in the names; the rebranding simplifies and streamlines Google’s marketing tools, putting...

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What opportunities does blockchain offer to the digital advertising industry?

11 June 2018

  What opportunities does blockchain offer to the digital advertising industry?   Blockchain, which has already been around for over ten years, is best known as a method for managing cryptocurrencies like Bitcoin. What’s interesting is that this financial technology is now...

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How companies are overcoming the shortage of analytical talent

30 May 2018

  Pivotal is an award winning Digital Media Recruiter. Our Data and Analytics Division work with Digital and Analytics agencies as well as media owners, tech businesses and well-known E-commerce brands. Many companies are unaware of the massive shortage of talent...

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How brands can learn from the Cambridge Analytica fall out

8 May 2018

  Political consulting firm Cambridge Analytica - formerly SCL Elections - is no stranger to controversy. And in the latest surprise twist in the story, the company announced its closure on Wednesday, citing “loss of business”. However, investigators have stated that the firm’s...

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How do you keep hold of your top talent?

30 April 2018

  Organisations - like yours - probably spend a lot of time, effort and above all money recruiting the best talent. Unfortunately, skilled, experienced, and qualified individuals who fit your company culture can be hard to find. There is a huge demand for...

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The calm after the storm: what damage has the Facebook ‘data breach’ left in its wake for the world of digital marketing?

23 April 2018

You would have to be living on the moon not to have heard the recent revelations regarding Facebook’s  data breach. Since the story broke that Cambridge Analytica ‘acquired and exploited’ data from 50 million Facebook profiles, Facebook shares have plummeted...

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Pivotal - Best Niche Agency 2016!

7 December 2016

    We are delighted to announce that Pivotal won its first Marketing & Advertising Recruitment Award (MARA) for  Best Niche Agency.   Since launching in September 2014, our team has grown to 9 people focussing on all things relating to programmatic and digital...

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Pivotal - 100 placements!

13 June 2016

            Last week we placed our 100th candidate in the short 18 month period since our launch! It is a very satisfying milestone to have achieved, knowing you have impacted positively on so many people's careers and helped such a variety...

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