2 blog posts contain the tag Digital Advertising

Ad Tech: Why it's not all Doom & Gloom!

21 August 2018

  Ongoing issues with transparency, data breaches, consolidation across the industry with many agencies building their own programmatic buying teams, the dominance of Google and Facebook and the advent of GDPR have all conspired to make it a bit of a...

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Google Retires Adwords and DoubleClick Brands

3 July 2018

  What’s in a Name?   Last week, tech behemoth Google announced the biggest ever rebranding of its marketing products, starting in mid-July.    It seems that the main difference is in the names; the rebranding simplifies and streamlines Google’s marketing tools, putting...

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