Connecting Digital Experts

Pivotal - 100 placements!

 13th Jun 2016

Last week we placed our 100th candidate in the short 18 month period since our launch! It is a very satisfying milestone to have achieved, knowing you have impacted positively on so many people's careers and helped such a variety of clients grow and expand. 

The recruitment market feels very bouyant, perhaps reflected by the latest IAB Digital Ad Spend results which showed digital ad spend grew by 16.4% y.o.y in 2015, the highest growth rate since 2008 (17.1%). Mid level sales roles are still (and always) in demand, however we have seen a slight drop in the number of senior level commercial opportunities in the market over the last 6-8 weeks. The greatest uplift in demand within our client base is certainly for Programmatic Traders and Optimisers of all levels.   

 

IAB Digital Ad Spend 2015 - Fast Facts:

 

 

 

 

 

 

 

 

 

  • UK digital adspend grew 16.4% in 2015 to over £8.6bn with the average home now owning 8.3 internet devices

 

 

 

 

 

  • Video ad spend, overall, grew 50.7% to £711 million

  • Video spend on mobile alone increased by 98% to £353 million due to the increasing numbers of people watching video, TV and film on smartphones

  • Content and native advertising spend – which includes ‘advertorials’ and ads in social media news feeds – increased by 49.9% to £776 million

  • Ad spend on social media sites grew 45% to £1.25bn – now accounting for 41% of banner/video display ad spend

  • Over 71% of social media spend goes on mobile

 

  • Display ad spend rose 24.5% year-on-year to reach a 35% share (£3.03bn) of digital ad spend.

  • The share traded programmatically rose from 47% in 2014 to 60% (£1.60bn) in 2015.

  • Direct sales now represent just 37% of display ads (down from 47%) while ad networks make up the remaining 4%.


If you’d like to refer someone who is considering looking for a new role please contact us, or if your business is looking to recruit, please give us a call, register your vacancy here or drop us a line.

Thank you again. 

David Terry

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