Growth through Talent

CRM Executive - CRM

Publisher/Media Owner - Marketing
Ref: 1875 Date Posted: Monday 14 Jun 2021
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CRM Executive,


£27k - £32k 

Newspaper print is dead. But what if the largest, most respected and well-known Newspaper in the UK has invested so heavily in their Digital team, it’s not their focus point for revenue now and in the future? As a CRM Executive, you will be pivotal to this next gen step forward in the digital publication’s world. 


The Opportunity:

  • Well Respected UK Newspaper, globally recognised – reports on UK & global news, sport, lifestyle, culture 
  • £250m in Revenue 
  • Digital In-House team, massively growing, huge investment in their digital team 
  • CRM – Split between Acquisition & Retention – this role sits on the Retention team 


The Role: 

  • Together with the Retention manager, plan, develop and implement successful multi-channel retention and in-life campaigns including conversion, renewals, upsell/cross-sell and loyalty building
  • Maintain weekly newsletter comms schedule to the retention audience, liaising with editorial colleagues as required
  • Together with the Retention manager, deliver multi-channel campaigns and measurable customer journeys, as well as using audience segmentation to target the appropriate audience across the available channels
  • Liaising with internal teams, including customer services, creative agency, planning, business management and acquisition on retention initiatives
  • Working with Data and Customer Experience colleagues to understand the main churn indicators in the customer journey and devise plans to minimise churn
  • Working closely with the creative and technical teams to develop campaign creative and messaging across different channels
  • Optimising self-serve processes within the CMT tool (Braze) and maximising on new capability
  • Presenting plans and activity performance to a broad range of stakeholders
  • Campaign analysis and reporting internally
  • Working within agreed budget parameters and finance processes


Your Profile:

  • Experience with data driven retention activity, ideally across print and/or digital subscriptions
  • Experience of using Braze or another CMT (campaign management tool) and working in email html
  • Experience of Google Analytics
  • Experience of Tableau or similar data reporting tools
  • Our values - honesty, integrity, courage, fairness, and a sense of duty to the reader and the Community
  • Excellent interpersonal and communication skills
  • Presentation skills
  • Relationship building
  • Motivated self-starter


How do I apply?

To apply for this outstanding opportunity, please contact Bradley Kearsley at Pivotal for a confidential discussion on 07920561783 or email me at

Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.