Growth through Talent

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CRM Manager

Marketing
Ref: 1442 Date Posted: Monday 17 May 2021

CRM Manager

3 Month Contract

£250+ per day

 

An opportunity to work with one of the leading publishers on a 3-month contract leading email campaign projects and driving retention across company clients.

 

The Role:

  • The development, implementation and delivery of successful retention and in-life campaigns including renewals, upselling and loyalty building 
  • Liaising with internal teams, including data & insight, creative, planning, business management, awareness and acquisition
  • Developing and building measurable customer journeys with planning and retention teams
  • Delivery of in-life comms primarily email via Braze and DM via external mailing house
  • Working with the Data & Insight and planning teams on audience and testing plans
  • Briefing and debriefing creative work with the in-house studio team
  • Proof reading and following approvals process for copy and creative
  • Presenting plans and reviews internally and to external suppliers
  • Campaign analysis and in-life programme reporting
  • Working within agreed budget parameters to finance processes

 

Skills Required:

  • Experience with data driven CRM and retention activity, ideally across both digital and print
  • Ability to evaluate campaign performance and make recommendations
  • Experience of Google Analytics
  • Working knowledge of HTML
  • Experience of working with an ESP (preferably Braze)
  • Experience of managing internal partners and external suppliers
  • Passionate about subscription products

 

How do I apply?

Click ‘apply’ or please contact Tokay Aderiye at Pivotal for a confidential discussion on 07918558632

 

Key Skills: Digital Marketing, Performance Marketing, Performance Media, SEO, Search, Data, Media Planning and Buying, Digital Agency, Digital Jobs.

 

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