CRM Manager
3 Month Contract
£250+ per day
An opportunity to work with one of the leading publishers on a 3-month contract leading email campaign projects and driving retention across company clients.
The Role:
- The development, implementation and delivery of successful retention and in-life campaigns including renewals, upselling and loyalty building
- Liaising with internal teams, including data & insight, creative, planning, business management, awareness and acquisition
- Developing and building measurable customer journeys with planning and retention teams
- Delivery of in-life comms primarily email via Braze and DM via external mailing house
- Working with the Data & Insight and planning teams on audience and testing plans
- Briefing and debriefing creative work with the in-house studio team
- Proof reading and following approvals process for copy and creative
- Presenting plans and reviews internally and to external suppliers
- Campaign analysis and in-life programme reporting
- Working within agreed budget parameters to finance processes
Skills Required:
- Experience with data driven CRM and retention activity, ideally across both digital and print
- Ability to evaluate campaign performance and make recommendations
- Experience of Google Analytics
- Working knowledge of HTML
- Experience of working with an ESP (preferably Braze)
- Experience of managing internal partners and external suppliers
- Passionate about subscription products
How do I apply?
Click ‘apply’ or please contact Tokay Aderiye at Pivotal for a confidential discussion on 07918558632
Key Skills: Digital Marketing, Performance Marketing, Performance Media, SEO, Search, Data, Media Planning and Buying, Digital Agency, Digital Jobs.