Powering growth in the digital economy

CRM Manager - CRM

Brand - Marketing
Ref: 1708 Date Posted: Monday 11 Jan 2021
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CRM Manager 

Disruptive Tech Company

Salary £36k - £55k, London 


This is an opportunity to join a very well know disruptive tech start-up and one of the most advanced CRM teams in Europe. This role will give you significant career advancements, learning opportunities & accelerate your career trajectory, whilst also working for one of the most globally known brands in the world. 


The Opportunity:                                                                           

Founded back in 2012 with an astonishing amount of investment, this business has gone global very quickly. Completely disrupting the market within their sector, as an extremely fast paced & forward-thinking company. 


The Role: 

As the CRM Manager you will plan, implement and execute a best-in-class CRM strategy, that ultimately leads to increased engagement and overall increased value to both the customer and the brand. CRM is a core pillar of our Global and Local strategies, and a key aspect of this role will be to collaborate across the Central CRM team and the Local CRM/Marketing functions to ensure that customers receive a consistent, coherent experience across all areas of CRM channels, campaigns and initiatives. 

  • Drive the planning & implementation of CRM activity, ensuring coordination with key stakeholders within the local teams 
  • Champion and deliver a consistent approach across CRM through planning between central and local functions 
  • Deliver, train and support new central CRM functionality across local teams 
  • Capture requirements for additional CRM functionality from local teams and feed into CRM product roadmaps 
  • Specify, communicate and measure against key CRM KPIs to drive improvements across CRM performance 
  • Provide consistent, inspiring line-management for the CRM Executive as they support you across activities 
  • Build and drive test and learn programs to develop & optimise CRM best practices
  • Be comfortable with data targeting, segmentation & analysis - pulling it, manipulating it and interpreting it 
  • Proactively communicate with stakeholders to ensure workloads & deadlines are managed efficiently (they ove Slack channels for everything) 
  • Conduct post campaign reporting, pulling out the most interesting lessons and using these to guide your future ideas 


Your Profile

  • Bachelor's Degree (Marketing or Business preferred) or strong relevant experience 
  • A minimum of 3-4 years email application experience 
  • Experience of working with central and local functions 
  • Ability to coordinate with multiple stakeholders 
  • Highly computer literate 
  • HTML familiarity (ability to understand where changes need to be made) 
  • CSS (preferable)
  • Adobe Creative Suite – Photoshop (preferred) 
  • Email deployment experience (Braze experience preferred) 
  • Data visualisation tools (Looker experience preferred) 


How do I apply?

To apply for this outstanding opportunity, please contact Bradley Kearsley at Pivotal for a confidential discussion on 07920561783 or email me at bradley@pivotallondon.co.uk

Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.