Growth through Talent

CRM Manager - CRM/Email

Brand - Marketing
Ref: 2249 Date Posted: Friday 08 Apr 2022
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CRM Manager

Ecommerce – Automotive Tech

Salary 65K + Benefits

London, United Kingdom

Do you want to work at a rapidly growing, digital & data first brand? Backed by leading VC’s behind other success stories including Facebook & Spotify, you can expect to fast track your career alongside a highly specialist team of tech entrepreneurs changing the way that people buy cars.

The Opportunity:

  • Founded in 2013, grown to 350+ headcount
  • Amazing offices based in London, Munich & Madrid
  • Over £100m raised in funding to date
  • Since its founding, over £5Biliion worth of cars have been bought on this platform
  • In 2021 they grew from 170 to 360 and are on course to grow to 550 in 2022


The Role:

  • Lead operational delivery, optimisation & reporting of all email campaigns, including performance metrics & ROI
  • Plan, create & deploy effective, automated life-cycle campaigns across markets.
  • Drive innovative ideas and solutions in response to customer needs and changing market conditions.
  • Feel comfortable with planning, execution, measurement & analysis in an equal measure.
  • Provide regular communication with stakeholders, such as the broader marketing team, design team, country marketing managers and product teams.
  • Leverage data and customer insight to constantly improve our customer journey and channel ROI.
  • Support development, testing and deployment of new CRM channels for carwow, such as SMS, Push & Web-Push


Skills Required:

  • Relevant previous CRM and email management experience
  • An ability to work across multiple stakeholders, from design to product, while prioritising multiple projects
  • Strong analytical and problem-solving skills with a keen eye for detail
  • Excellent business judgement and strategic thinking
  • A strong understanding of how to optimise online funnels and campaigns to increase revenue.
  • Experience building automated, life-cycle email communications
  • Familiarity with HTML (ability to understand where changes need to be made), CSS (preferable), Email coding (responsive design) are all nice to haves
  • Ability to analyse large volumes of complex, automated campaigns, knowing what to measure and how to infer actionable insights
  • Familiarity with A/B testing methodologies and execution
  • Working knowledge of Iterable or similar ESP
  • Strong ability to layer creative thinking over functional / data-led strategy and optimisation
  • Experience in working on an international scale, preferably for a B2C company


How do I apply?

To apply for this exciting opportunity, please contact Dylan Rixon  at Pivotal for a confidential discussion on 07570105953 or email me at

Key Skills: CRM, Email, Marketing, Retention, Campaigns, Performance, Growth, Analytics, Push Notifications, SMS, Lifecyle, Customer Journey,

Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.

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