Growth through Talent

Digital Acquisition Manager

Brand - Marketing
Ref: 2090 Date Posted: Thursday 20 Jan 2022
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Digital Acquisition Manager

Salary to £60,000 + Benefits

London, United Kingdom

#LI-Hybrid 

The UK Digital Acquisition Marketing Manager role is responsible for the end-to-end delivery of all performance marketing campaigns. This role will manage all paid media so we're looking for experts in managing the full digital paid media mix to deliver profitable sales growth. Holders of this role are expected to be passionate about digital advertising, understand latest trends and areas of innovation, be inquisitive, highly commercial and are multi-taskers.

The role:

  • You’ll be responsible for driving product sales across multiple channels including (but not limited to) Search, Social, Display, Affiliates & Email, and sharing best practice amongst the marketing community.
  • Working closely with their in house agency team of channel specialists, digital team, product & journey teams, external design agency, our media planning agencies and strategic partners to deliver outstanding campaigns.
  • Manage the full delivery of acquisition marketing campaigns from briefing to delivery across multi channels
  • Ensure all campaigns are fully tagged and trackable. Reporting against campaigns on regular basis, provide actionable learnings and ensure activity is fully optimized
  • Manage the Digital acquisition marketing budget.
  • Work with stakeholders to define the role for marketing campaigns and create compelling agency briefs.

You:

  • Good knowledge of digital acquisition channels and hands-on experience with Paid Social, Paid Search and any Programmatic advertising exposure will be a benefit.
  • Be able to produce clear explanations for performance both to the wider team and senior leadership.
  • Any expertise in-app advertising is desirable.
  • You will need to have experience using marketing analytics tools such as Google Analytics, Adobe Analytics and Appsflyer.
  • Exceptional communication and relationship-building skills
  • Have previous experience of managing large budgets
  • If you have exposure in working in the Finance sector or in a large complex matrix organization that is desirable

How do I apply?

To apply for this outstanding opportunity, please contact Liam Hall at Pivotal for a confidential discussion on 07442871117 or email me at liam@pivotallondon.co.uk

Key Skills: PPC, Paid Social, Programmatic, Affiliate, Acquisition Digital Marketing, Performance Marketing, Affiliate Partners, Growth Marketing, Performance Media, Advertising, Data Analytics, Excel

Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.