Growth through Talent

Digital Marketing Manager - Referrals - CRM/Email

Brand - Marketing
Ref: 2019 Date Posted: Monday 25 Oct 2021
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Digital Marketing Manager (Referrals) - FinTech – Inhouse

£45 – 50K + bonus + benefits

An award winning FinTech start up are looking for a data driven Digital Marketing Manager to take full ownership of the referrals' strategy within the business globally. Guiding the strategic direction of their largest and most crucial acquisition channel, you'll have exposure to all areas of digital.

This is a fantastic opportunity to own a digital marketing channel and to gain experience in finance and an app-focused business.

The company:

  • One of Europe's fastest growing FinTech Companies
  • Since launching in 2012 they have raised over $88mil in investment
  • Have been on a journey from start-up to scale-up phase with now 170 employees 
  • They access over 200 markets across the globe for clients to send money to
  • All money can be transferred through their very secure, easy to use, award-winning app 
  • Certain countries are growing activity on the app by 200-400% YOY

The Role:

  • Own the referral programme across +100 countries (responsible for 40% of growth)
  • Full autonomy to guide strategic direction of the programme and shape the role
  • Manage the company's largest channel spend , ensuring CPA is within acceptable ROI limits
  • Collaborate with Product & Engineer teams to improve the referral experience in-app
  • Work with the Content team and other Marketing channel owners to promote the programme via CRM (email & push).
  • Identify opportunities to expand marketing activity to new channels such as Paid Search, Display and Paid Social.

What they are looking for:

  • A minimum of 3 years’ experience in a referral or performance marketing based role
  • In depth knowledge of audience segmentation and experience looking at lifetime value/loyalty metrics.
  • Analytical background and comfortable working with lots of data to gain insights and be able to report learnings.
  • Strong project management and collaboration skills with the ability to manage multiple tasks, projects and internal/external teams while sticking to deadlines.
  • Experience working with an app-focused company is desirable.

 

Hit the apply now button or contact Joanna Bendandi at joanna@pivotallondon.co.uk or 07469010724 for more info

Key Skills: Digital Marketing, Affiliate Marketing, Performance Marketing, Digital Media, Digital Advertising, FinTech, Startup, Referral Marketing,