Growth through Talent

Ecommerce Digital Marketing Manager

Brand - Marketing
Ref: 2223 Date Posted: Friday 10 Jun 2022
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Ecommerce Digital Marketing Manager

Salary up to £40k + benefits

Edinburgh, United Kingdom

#LI-Hybrid 

#LI-LH2

The opportunity:

They own some of the best costume brands in the world and the most spectacular golf clothing brand in the world. An international, multi-channel retailer and their core area of expertise is Direct to Consumer sales through branded websites and Amazon Market Place. They’re growing quickly, have a team of 30 people, and are based in central Edinburgh. 

The role:

They’re looking for an excellent digital marketing manager or e-commerce manager to lead their branded Costume websites. This will involve leading and delivering all elements of customer acquisition and conversion optimisation to maximise revenue and profit across 9 international sites.

  • Make daily trading decisions e.g. monitoring competitor prices and their own data to make commercial decisions about our pricing and advertising bids to maximise revenue and profit.

  • Manage and optimise large Google Shopping campaigns either directly or through an agency.  This will include feed optimisation, bidding strategies and Google Analytics / Google Shopping attribution models.

  • Using Google Analytics to monitor conversion rates and spot opportunities for improvements.

Your profile:

  • Proficient in digital marketing and e-commerce, especially paid acquisition and conversion optimisation.

  • Strong skills in Google Analytics, Microsoft excel and performance analysis.

  • Skilled at designing and executing tests.

  • Excellent business communicator eg able to structure a presentation, email or document to clearly communicate the desired message.

 

The ‘Nice to have’ skills:

  • Experience with international websites eg managing pricing in different countries, translations, different feeds and campaigns per country

  • Experience of managing product data and orders using a PIM or ERP such as SAP or Netsuite

  • Experience of different forms of digital marketing eg Email Campaigns, Paid Social on Facebook, Instagram or Tik Tok, Organic SEO

 

How do I apply?

To apply for this outstanding opportunity, please contact Liam Hall at Pivotal for a confidential discussion on 07442871117 or email me at liam@pivotallondon.co.uk

Key Skills & Tags: Ecommerce, PPC, Acquisition Digital Marketing, Performance Marketing, Affiliate Partners, Growth Marketing, Performance Media, Advertising, Data Analytics, Excel, Paid Social, Search.

Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.

 

 

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