Connecting Digital Experts

Growth Marketing Manager – B2B, SaaS - B2B

£50k - £60k basic + bonus + benefits - MarTech - Marketing
Ref: 1662 Date Posted: Tuesday 22 Sep 2020
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Growth Marketing Manager – B2B, SaaS

Music, Entertainment, Sports

£50k - £60k basic + bonus + benefits

 

Ready to take your marketing skills and apply them to a company where you will have total control over all their marketing initiatives? Essentially you are joining a team as a blank canvass – which makes this an incredible opportunity for someone to join a major tech player who has a huge awareness in the space already and further amplify their growth.

 

The Opportunity

They are a leading engagement platform that major brands use for TV show apps, Voting panels, and Gamification. They work with some of the world’s leading entertainment and sporting companies to help them better engage with their audiences online. This role is to help drive acquisition and acquire new businesses to use their SaaS product, your focus is to support the sales team with qualified leads to get to work on. How you acquire those leads, is up to you!

 

The Role

  • Helping set the marketing strategies around their Lead Gen initiatives to drive qualified leads into the sales funnel

  • Writing thought-provoking and engaging content to interact with prospects

  • Developing full SEO and content strategies – you will also have the ability to select a consultancy to help you with this area

  • Use Google Analytics to create weekly and daily reports for all marketing KPIs

  • Use Hubspot to create and amplify marketing campaigns

  • Conducting ongoing A/B tests

  • Manage the website to ensure optimal conversions and customer are booking demos of the product

 

Your Profile

  • Experience within B2B SaaS Marketing is essential

  • The ability to self-manage is important in this role – you’ll be directly reporting to the CCO

  • Tried and tested methods of generating qualified leads and as a result, driving sales

  • Have a proven track record of taking ownership of marketing initiatives and leading on them

  • Hands-on exp using Hubspot and Google Analytics is essential

  • Interest in the Sports, Gaming, Entertainment verticals is preferred

 

Key Skills:

Growth Marketing, SAAS, B2B, Lead Generation, SEO, Email Marketing, Case Studies, Content Marketing, Website Conversion, Product, Hubspot, Google Analytics

 

Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.