Growth through Talent

Head of App - Mobile

Brand - Marketing
Ref: 2339 Date Posted: Monday 08 Aug 2022
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Head of App

Global Beauty Pure Play

Salary up to £90k + Extensive Benefits


Do you want to work at one of the world's most recognised beauty & cosmetic brands? This is an opportunity to join one of the fastest-growing brands in the space. A brand who is breaking records across countries, channels & categories.


The Opportunity:

  • Since being founded in 2013, they have seen international growth & now operates world wide
  • Market leader in the beauty & cosmetic industry
  • Explosive eCommerce growth during the pandemic!
  • A significant amount of digital investment to scale their ecom/DTC function even further & now in process of launching their own app!
  • Truly collaborative working culture, amazing office environment, first class training & development opportunities, perks & benefits!
  • Central London office, with a hybrid working arrangement
  • An extremely passionate team who really believe in what they are trying to achieve


The Role:

Reporting to the Digital Director, this is a brand new role for the business. Sitting in the Growth & Technology function they are looking for someone to take complete commercial ownership of the app (finance, marketing, P&L etc…). The brand are known for having a strong wholesale offering, but DTC/.com is very much the priority & No.1 choice for customers. With internal engineering & product resource, they are now in the process of building & launching their own app.



  • The key lead in all things app.
  • Woking with your Digital colleagues, drive acquisition of new customers with App Install campaigns and conversion of existing customers to app users.
  • App development together with product team to define roadmap requirements, scaling reporting & tracking capabilities to support the growing app business. The heart of the app proposition is engagement and aligning brand values,
  • Create, manage the business case for future development, revenue and KPI forecasting working closely with the finance / commercial teams.
  • Weekly reporting on App performance and what’s working / not working.
  • Create a marketing plan on how to scale the app at a global level.
  • Create briefs to creative teams on how / what the marketing message will be for the app.
  • The candidate should be able to discuss examples of how they have creatively marketed apps they have worked on.
  • Omni-channel experience. Working with retail / VM teams on how to utilise the app in stores.


About you:

  • 7-10 years in a App based role
  • Extensive App marketing experience in a global business.
  • Commercial and data driven - business mindset on what commercially makes sense when launching an app business
  • Excellent communication skills and can work cross collaboratively with tech, digital marketing, finance and analytics.
  • Thought leader in the app marketing space.
  • Beauty experience is desirable otherwise extensive experience in a feature rich / future thinking app based business. We will be looking for transferable skills if the candidate has no beauty experience.


How do I apply?

If this sounds like a challenge you are interested in, then do get in contact with, Harrison Knowles on 0771416678 or

Key Skills: Apps, App, App Marketing, Mobile, Beauty, Cosmetics, DTC, Website, App Install, Google UAC, Android, Apple Ads, IOS, Digital Marketing, Customer Experience, Growth, Analytics, Data, SQL, Performance Marketing, Digital Media, Digital Advertising, eCommerce, Growth Marketing, Start-up, Tech

Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.

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