Head of Performance Marketing
Salary up to £90k + extensive benefits
Client Side – eCommerce Brand
Are you ready for your next challenge? A tech focused eCommerce business is looking for a Head of Performance Marketing to drive acquisition to their retail site. They have achieved consistent double digit growth over the last 10 years and hold 90% of the market share in their specialism.
The Opportunity:
You will be tasked with leading the Global Performance Marketing function across SEM, Google Shopping, Paid Social, Display, Affiliates & App/Play Store Marketing.
The Role:
Working closely with the Director of Performance & CMO you will develop the Performance Marketing strategies for the business.
- Responsible for setting strategy, owning traffic & revenue forecasts, budgets and overall performance against plan delivery
- Optimise Performance to increase revenue & profit while creating efficiency
- Work with key partners across the business to design a holistic overarching strategy
- Lead your team of 3-5 to success by prioritising a culture of innovation and identifying new opportunities for growth
- Ensuring Performance Tech is best in class by identifying and implementing improvements across technology, reporting and insights
- Support in management of external agencies to maximise overrings and identify gaps
Your Profile:
- 5+ years of experience within Performance Marketing with clear success in a leadership role
- Proven track record of consistently delivering strong results
- Extensive eCommerce experience, ideally with a retail background where there was a strong focus on daily trading performance
- Expert-level knowledge & experience of DR and Brand campaigns
- PPC and Google Shopping campaigns, preferably within a retail/eCommerce vertical
- A deep familiarity with Google Search Ads360 bid management software, tracking technology, Google Shopping, Martech & Adtech
- Demonstrated Strong analytical & problem-solving skills, highly collaborative and innovative in everything you do
- Ideally you will have in-house and agency experience
How do I apply?
- To apply for this outstanding opportunity, please click Apply or for a confidential discussion on 073910789443 or email me at stephanie@pivotallondon.co.uk
Key Skills: Digital Marketing, Performance Marketing, Performance Media, SEM, PPC, Paid Search, Automation, Paid Social, Facebook, Affiliates, Display