Inbound Marketing Manager - SEO

Inbound Marketing Manager

£40,000 - £50,000

World-First Digital Insights Start-Up

London

“We back founders who start category defining ventures” - Global Founders Capital. Here’s a VC firm who spot global success stories: Facebook, Slack, LinkedIn, Trivago, Revolut and Skyscanner, to name a few. Ever thought to yourself “I wish I’d worked at Facebook before it was big?” Here’s your chance to work with their GFC’s latest startup, set to change the world of MarTech forever.

The Opportunity

This platform is completely revolutionising the way in which global organisations analyse and react to business-critical marketing insights. Their proprietary technology provides realtime actionable insights straight to key decisionmakers within organisations.

An exceptional Inbound Marketing Manager is now needed to drive inbound traffic by creating attractive and engaging content to create quality leads for the sales team to convert.

Your Role

• Create and own Inbound Marketing strategies to meet business goals and objectives

• Develop and manage a content calendar of blog posts, whitepapers, webinars, reports and targeted at senior marketing buyer personas (e.g. CMOs, eCommerce Directors, Marketing Directors)

• Generate marketing-qualified leads by converting site traffic through landing pages, calls to action and lead gen content

• Creating, running and optimising marketing automation and lead nurturing across multiple channels, including content, email and social channels

• Continually think outside the box to invent and execute new initiatives to generate quality leads

Your Profile

• You’ll love copywriting and continually look for new ways to engage with senior marketers

• 3+ years of experience in digital acquisition and engagement across content, SEO, PPC, social, etc.

• Demonstrable digital audience development experience, preferably within a B2B SaaS environment

• Hands-on experience using digital analytics tools and Ads platforms (Google Analytics, Google Ads, Facebook Ads, etc.)

• Experience using database marketing platforms and marketing automation tools

The Benefits

• Play a key role in the development and implementation of the business’s inbound and content marketing strategy, with the opportunity to build a team underneath you in future

• Work in a startup backed by one of the most prestigious VC funds in the world

• Opportunity to shape the MarTech landscape and change the face of Digital Marketing

How To Apply

Please contact Liam Peoples at Pivotal London for a confidential chat on +44 7384 544423 or alternatively email liam@pivotallondon.co.uk.

Key Skills: Inbound Marketing, Content Marketing, Customer Acquisition, B2B, SaaS, Lead Generation, Marketing Automation, Database Marketing, Product Marketing, Startup, Start-Up, Start Up, Insights, Analytics, Business Intelligence, MarTech, Marketing Technology, eCommerce