Connecting Digital Experts

Performance Marketing Executive (PPC) - PPC

Brand - Digital Marketing
Ref: 1432 Date Posted: Wednesday 19 Feb 2020
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Senior Performance Marketing Executive

£25-£35k + Benefits

London

With over 50 venues on the West End Broadway and across the UK, US and Germany processing over 11m tickets annually worldwide this A global leader in live theatre and the UK’s largest theatre ticketing business is looking Performance Marketing specialist to lead their inhouse team across PPC< Paid Social and Display.

The Opportunity:

The Senior Performance Marketing Executive plays a pivotal role in managing the technical requirements and realising the marketing departments vision by developing and deploying best in class performance marketing campaigns which increases tickets sales and market share.

You will be able to upskill amongst over team members in multiple channels or keep to your specialism, giving you the opportunity to mould your own role!

The Role:

  • Execute performance marketing campaigns across multiple channels (PPC, Display and Paid Social, CRO). Own campaign set up & optimisation plans through analysis of data sets.
  • Analyse campaign performance to refine ERS and ROI on all campaigns and channels. Monitor purchasing patterns and website traffic to optimise all campaigns and drive incremental sales by ATG channels.
  • Build and manage custom audiences across brands to improve targeted direct marketing activity.
  • Utilise paid campaign data from keyword analysis, Ad copy and landing page testing
  • Work with the Performance Marketing Manager on new initiatives to scale performance marketing activity across brands.

 

Your Profile:

  • Outstanding skills as a technical expert deploying digital marketing strategies across Paid Search
  • Experience with SA360 and a paid search expert
  • Excellent knowledge of web analytics and an ability to analyse data from multiple sources
  • Good communicator who can provide actionable insights to a none specialist audience
  • Experience managing and mentoring a team

 

How do I apply?

To apply for this outstanding opportunity, please click Apply or for a confidential discussion on 07501 052 258 or email me at connor@pivotallondon.co.uk

Key Skills: SA360, Google, Digital Marketing, Performance Marketing, Performance Media, SEM, PPC, Paid Search, Automation, Paid Social, Facebook, Display