Performance Marketing Lead
Men’s wellness brand – Start Up
Salary up to 85k + equity
London, United Kingdom
Pivotal is proud to be partnering with a rapidly growing health/sex tech start-up who are looking for a new Performance Lead. After raising one of the largest seed-stage investments for a sextech firm in Europe, this role is tasked with owning the full digital direct response media mix, cracking & scaling multi channel activity.
The Opportunity:
- The company’s mission is to is redefine masculinity and empower men to have thriving sex lives and relationships
- Family, Founder led organisation, with a passion for the company’s purpose of changing the perception of men’s health and the taboo subject of sexual performance
- Experiencing accelerated growth in both the UK and U.S Regions
- The business is at an exciting juncture, growing 30% a week via performance marketing initiatives, and has a rapidly growing presence in the U.S
- Over 75,000 members in over 100 countries
The Role:
You’ll work closely with the founders and take ownership of our global performance marketing strategy ahead of their Series A funding round. We’re looking for a fast moving, strategic and data-driven talent, who thrives on impact, cracking new channels and optimising existing ones.
- Working with the founders to create a performance marketing strategy
- Take control of centralised dashboards and report regularly
- Optimise existing performance channels and crack new ones
- Create budgets and accurately forecast growth quarter to quarter
- Evolve our internationalisation strategy with new learnings
- Build and maintain relationships with our channel account managers
Requirements:
- Experience within an early stage start-ups is desirable
- Time working with B2C subscription based products
- Strong analytical skills and a data led approach to decision making
- Experience iterating ads through creative insights
- Ability to move fast while maintaining an eye for detail
- A deep understanding of working with CPAs, conversion rates and ROIs
- Good communications skills to inspire collaboration in a team
- Compassion, empathy, understanding, or interest in mental health
How to apply: If you are interested in finding out more about this incredible opportunity, please reach out to Harrison Knowles to set up a confidential discussion at harrison@pivotallondon.co.uk
Key Skills: Marketing, Acquisition, Performance Marketing, Digital Marketing, SEM, PPC, Paid Social, SEO, Paid Search, Display, Programmatic, Affiliates, Biddable, Influencer Marketing, Growth Marketing
Pivotal are an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation and any other protected status as required by applicable law.