Growth through Talent

Performance Marketing Manager

Brand - Marketing
Ref: 2364 Date Posted: Monday 25 Jul 2022
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Performance Marketing Manager

London, Flexible

£40k - £50k plus benefits

The opportunity:

Would you like to be a part of a mission-driven business who’s vision is to transform healthcare? A global business with offices in 14 countries making significant investments into new products, technologies, and people.

An opportunity to work with something meaningful that helps people understand ADHD while transforming healthcare. You will work in an international environment together with some of the leading experts in the world.

The role:

Increase leads across all key markets by creating multiple paid ad campaigns with clear call-to-actions such as asset downloads, Calendly bookings, and newsletter subscriptions. This role will also involve dedicated monthly reporting and optimization of ad campaigns across all platforms.

A strategic role where you will take ownership of creating a paid advertising and SEO strategy. The successful candidate will act as a consultant across the commercial and marketing teams to establish SEO best practices, and review digital marketing content to ensure it is optimized for search engines.

  • Manage, review, and perform daily account responsibilities associated with Google AdWords, Bing.
  • Work with the commercial team to identify and create new Paid Advertising campaigns across multiple markets, that align with the wider marketing plan.
  • Implement and evaluate remarketing campaigns.
  • Build and develop audiences and lookalike audiences across key paid advertising accounts.
  • Copywrite and utilize various media to create a wide range of adverts for Search and Display.
  • Test and evaluate new paid advertising platforms and ad types and monitor campaign Return on Investment (ROI).
  • Manage the Paid Advertising Budget.
  • Manage Search Engine Optimisation across multiple sites and for key markets.
  • Collaborate with the marketing and commercial teams to audit current digital content.
  • Own and manage the keyword strategy.

Your profile:

You're a self-motivated creative, who enjoys tweaking and optimizing campaigns to get the best results. You're always looking for new strategies and digital advertising formats to best increase our reach and, most importantly, to get the right message, to the right people, at the right time. You're comfortable working across a range of different advertising and SEO platforms and staying up-to-date with the latest trends and best practices.

When it comes to SEO, you know what to look for to optimize on-page content to help the content be visible for the target keywords - which you will own. You're comfortable consulting with internal teams to advise them on how best to improve the content for better search performance. You'll be comfortable briefing developers to improve technical SEO; site speed, reduction in site errors, and regular website updates to improve performance.

How do I apply?

To apply for this outstanding opportunity, please contact Liam Hall at Pivotal for a confidential discussion on 07442871117 or email me at liam@pivotallondon.co.uk

Key Skills: Paid Search, SEO, Acquisition Digital Marketing, Performance Marketing, Affiliate Partners, Growth Marketing, Performance Media, Advertising, Data Analytics, Excel

Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.

 

 

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