Performance Marketing Manager
B2B Health tech
London, Flexible
£40k - £50k plus benefits
The opportunity:
Would you like to be a part of a mission-driven business who’s vision is to transform healthcare? A global business with offices in 14 countries making significant investments into new products, technologies, and people.
An opportunity to work with something meaningful that helps people understand ADHD while transforming healthcare. You will work in an international environment together with some of the leading experts in the world.
The role:
Increase leads across all key markets by creating multiple paid ad campaigns with clear call-to-actions such as asset downloads, Calendly bookings, and newsletter subscriptions. This role will also involve dedicated monthly reporting and optimization of ad campaigns across all platforms.
A strategic role where you will take ownership of creating a paid advertising strategy. The successful candidate will act as a consultant across the commercial and marketing teams to establish paid media best practices.
- Manage, review, and perform daily account responsibilities associated with Google AdWords, Bing.
- Work with the commercial team to identify and create new Paid Advertising campaigns across multiple markets, that align with the wider marketing plan.
- Implement and evaluate remarketing campaigns.
- Build and develop audiences and lookalike audiences across key paid advertising accounts.
- Copy write and utilise various media to create a wide range of adverts for Search and Display.
- Test and evaluate new paid advertising platforms and ad types and monitor campaign Return on Investment (ROI).
- Manage the Paid Advertising Budget.
Your profile:
- Experience with a B2B environment - passion for health tech!
- Experience across multiple paid media channels - Paid Search (Google/Microsoft) is essential. Paid Social knowledge is desirable
- Strong ability to write clear, concise, and effective copy
- Ability to manage budgets and demonstrate return on investment
- Understand the implications of working in a regulatory environment
- Analytical and data driven approach
- Familiarity working in the medical/pharmaceutical industry is advantageous.
How do I apply?
To apply for this outstanding opportunity, please contact Sean Noblet at Pivotal for a confidential discussion on 07442527285 or email me at sean@pivotallondon.co.uk
Key Skills: Paid Search, SEO, Acquisition Digital Marketing, Performance Marketing, Affiliate Partners, Growth Marketing, Performance Media, Advertising, Data Analytics, Excel
Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.