Connecting Digital Experts

PPC Specialist - B2C FinTech - PPC

Salary up to £35k basic + benefits - Ecommerce - Marketing
Ref: 1666 Date Posted: Thursday 08 Oct 2020
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PPC Specialist - B2C FinTech 

Salary up to £35k basic + benefits

London 

 

Overview: 

This is an incredible opportunity to join a Fintech business experiencing rocket-like growth. They have won multiple awards for their products, ranked number 1 among all their competitors, secured over £100mil of investment and doubling in size to over 200 people in just a few years. This really is an opportunity not to be missed if you feel you have the paid search experience required. 

 

The Role: 

  • Working in a team of 15 marketing professionals 

  • Everything is run in-house so there’s a huge variety in the role, running search activity across Google Ads as well as Display and YouTube campaigns – working on both above the line campaigns and acquisition

  • Being hands-on with the Google Ad’s and Bing platforms

  • A/B testing copy, creative, data

  • Focused on driving revenue growth, metrics being CPA’s and CTR’s

  • Learning and development of new search techniques, having a certified Google Account Manager to help monthly with training requirements and workshops run internally

  • Work with the design team and content teams to optimize your campaigns

  • Hands-on with large data sets breaking down insights from excel sheets – VLook ups, pivot tables, etc

 

Your Profile:

  • A solid understanding of PPC ideally 2+ years’ experience driving performance for a range of client types

  • Hands-on experience within Google Ad’s and preferably Bing

  • B2C experience, driving CPA’s for a client

  • Good with data and being confident with Excel reporting is vital for this role and this will be tested within the interview stage

  • Experience with Display and Youtube is preferable

  • Any Scripts writing or manipulating experience is a bonus

 

Key Skills: 

PPC, Paid Search, SEM, Google Ad's, Search Ad's, Bing, Youtube, Optimisation, Campaigns, Performance Marketing, CPA, CTR, CPC 

 

Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.