Growth through Talent

Programmatic Account Manager - Programmatic

Up to £40k - Agency - Account Management
Ref: 1924 Date Posted: Monday 21 Jun 2021
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Programmatic Account Manager – Agency

£35k - £42k + Benefits

 

Do you enjoy collaborating with clients to create their programmatic strategy? Are you able to manage a junior team to ensure they execute programmatic campaigns on global scale? Well this could be the role you’ve been waiting for!

 

Company Background:

This is an opportunity work for a fast growing agency, with an impressive roster of global clients, this is an agency who:

  • Put the audience at the forefront of everything they do

  • Use ethically sourced data and proprietary tech, with a focus on creating strong relationships with their client’s customers

  • Utilise strategic data resources and market leading tech platforms to deliver smarter, faster and more efficient campaigns

 

The Role:

This Account Manager will focus on Programmatic campaigns across display, mobile, video, audio and DOOH campaigns, with exposure and training on Connected TV and Paid Social

  • Operate as key client account manager - selling of services, tactical campaign design, analysis and reporting on campaign performance

  • Work with the client to understand their objectives, then use media market & technical knowledge, data analysis to construct and optimize campaigns

  • Become an expert in Demand Side Platforms, offering insights on how to improve campaign effectiveness through deep use of each platforms functionality, although in-console campaign management is not a part of this role.

  • Develop in-depth knowledge of the digital media industry and media market dynamics

  • Deliver insight into delivery and performance implications of campaign constraints

  • Design media and audience strategies and tactics to maximize economic outcomes within campaign limits

  • Ensure ops team are managing all tactical media plan requirements and are correctly implemented in DSP consoles

 

The Background required:

  • Experience in digital media account management with blue chip advertising clients with a leading online advertising agency, network, advertising exchange or optimization firm

  • Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment

  • Excellent quantitative and analytical skills with the ability to draw conclusions based on data

  • Fundamental knowledge of ad targeting methodologies

  • Good understanding of ad networks, ad exchanges, DSPs and/or auction marketplaces

How do I apply?

To apply for this outstanding opportunity, please contact Beth Rosser at Pivotal for a confidential discussion on beth@pivotallondon.co.uk

 

Key Skills: Digital Marketing, Real Time Bidding, Digital Media, Digital Advertising, Media Agency, Programmatic, RTB