SEM Marketing Manager – Europe
DTC Marketplace App
£45-65k (DOE) + Stock Options & Benefits
We are working in exclusive partnership & are being retained by one of the world’s favourite & must have apps within the food & drink industry. An app with proprietary image recognition technology that delivers consumers ratings, reviews & average pricing on products instantly!
The Opportunity:
Founded in just 2010, they are a genuine tech start-up success story based out of San Francisco, California! Achieving exponential global growth in the last 10 years, with over 10 million app users & 500,000 daily users. Raising over £155m Series D funding, they are entering their next round of growth & are building a new London function to oversee 11 EMEA markets. They are looking for global expansion, but want to protect the brand & do it right! This is a passionate & mission drive brand, who prioritises culture and D&I.
The Role:
Reporting to the Head of Performance, you will lead SEM marketing strategy across Europe. You can work out of the London office or remotely from anywhere in Europe:
- Responsible for campaign setup, execution, reporting and optimization to drive performance indicators in alignment with marketing objectives
- Actively monitor and evaluate campaign performance in SEM platforms (Google & Bing), leveraging insights and trends, and provide data-backed recommendations
- Recommend and execute “test and learn” roadmaps to expand on internal knowledge and best practices
- Being a go-to subject matter expert for all things PPC
- Work cross-functionally with Marketing, Product, Operations, Country Managers, BI, and agency partners to deliver against clear campaign goals and measurement KPIs
- Deliver against sales and ROAS targets and analysing detailed KPIs/reporting to support SEM objectives/goals
- Constantly find methods to increase efficiency through automation and tools.
Your Profile:
- You will have extensive SEM/PPC Marketing experience, inhouse or agency side
- Strong planning skills, with a track record delivering results on complex, multi market accounts
- Data driven - knowledge & experience using Excel, Looker, Tableau, or Datorama to gather & evaluate data to inform strategy
- Highly proficient with Google Ads, Microsoft Ads, Google Analytics
- Excellent organisational, time management & cross functional communication skills
- You will have knowledge & an understanding of the online advertising ecosystem & the diverse martech/datatech landscape
How do I apply?
To apply for this outstanding opportunity, please contact Harrison Knowles at Pivotal for a confidential discussion on 07771 416678 or email me at harrison@pivotallondon.co.uk
Key Skills: Digital Media, Digital Marketing, Performance Marketing, Performance Media, SEM, Programmatic, Paid Media, Paid Social, Paid Search, Display, Facebook, Twitter, Snapchat, Google Ads, SA360, Acquisition, Branding, Programmatic, SQL, API
Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.