Growth through Talent

Senior CRM Executive

Brand - Marketing
Ref: 2378 Date Posted: Thursday 04 Aug 2022
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Senior CRM Executive

Ecommerce Food Delivery

Salary 45K + Benefits

London, United Kingdom

I am working in exclusive partnership with one of the fastest growing grocery delivery brands in the world. A joint venture, with two of the biggest names in the sector giving them access to vast customer data, world leading tech, logistics & unrivalled product development.

The opportunity:

35% YOY growth, this business passed £2B in revenue in the last 12 months. Now doubling down on budget to scale their digital & tech teams even further. They have huge amounts of resource & data available to them across media, marketing & tech. This is a forward-thinking brand that is growing quickly & looking to stay on the same trajectory in 2022. A mission driven brand, with a close-knit team who are extremely passionate about what they do.

The Role:

  • Responsible for developing CRM strategies and plans to drive an incremental increase in conversion to first shop and new customer retention 
  • Work with the Insights and Analytics team to understand customer behaviour to create a personalised and targeted CRM plan
  • Take ownership and management of the budget for incentivised activity with the support of the CRM Manager
  • Take ownership from a CRM perspective of various Above the Line Brand campaigns
  • Drive improvements to CRM initiatives through a test and learn approach
  • Accurate decision-making when evaluating owned customer communications
  • Working with the CRM team to ensure integration across all life stages of the customer lifecycle
  • Supporting and working with the wider CRM to develop schedules, plans and ways of working to improve practices and drive efficiencies
  • Develop relationships with the wider business areas including Insight, Creative, Content, Merchandising and Buying teams  to work collaboratively and get input into the strategy and plans to ensure all content is relevant, on brand and supporting key messages and has a real impact on customer behaviour 
  • Support the other CRM Managers maintaining the critical path, CRM comms plan, campaign performance tracker and other team schedules

Skills Required:

  • Experience in CRM in an ecommerce, retail or other growth businesses
  • Ideally, experience setting up and managing lifecycle campaigns
  • Passionate about customer experience
  • Enthusiastic, passionate, self-motivated and a strong team player with a positive and can-do attitude
  • Disruptor - always looking for how things can be improved and never settling for good enough
  • Creative problem solving and reasoning abilities with the ability to adapt to evolving business needs and objectives.
  • Strong relationship management skills with multiple teams, with fantastic communication and organisational skills
  • Strong experience with day-to-day campaigns across email, SMS and push notifications
  • Experience in critiquing creative assets and giving constructive feedback.
  • Excellent stakeholder influencing, management, and communication skills. A cross functional collaborator, with experience building collaborative relationships with teams outside of marketing.
  • Excellent organisational skills, and strong attention to detail. The ability to follow process is key to ensure activity is delivered on-time, and error free.
  • Comfortable with marketing technology, CRM systems and products
  • Agile and able to manage multiple work streams simultaneously

How do I apply?

To apply for this exciting opportunity, please contact Dylan Rixon  at Pivotal for a confidential discussion on 07570105953 or email me at dylan@pivotallondon.co.uk

Key Skills: CRM, Email, Marketing, Retention, Campaigns, Performance, Growth, Analytics  

Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.

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