Growth through Talent

Senior CRM Manager - CRM/Email

Brand - Marketing
Ref: 2011 Date Posted: Friday 10 Sep 2021
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Senior CRM Manager

Tech Marketplace Start-Up

Salary up to £70k + Benefits

Do you want to work at a rapidly growing, digital & data first brand? This is an opportunity to work alongside & learn from a team with a track record working at high growth start-ups likes of Uber & Expedia. A business with enormous upside potentially, who are setting themselves up for genuine global expansion

 

The Opportunity:

  • Privately funded by a serial tech entrepreneur, with a net worth of over $400,000,000
  • Since being founded in 2015, they have seen international growth & now operate across 8 core markets 
  • A tech first, data driven company with huge amounts of resource available internally across performance marketing
  • An annual media spend upwards of £40million
  • Very fast paced, agile and forward thinking business 
  • Extremely passionate team who really believe in what they are trying to achieve

 

The Role:

As an Senior CRM Manager you will work closely with the VP of Marketing & to develop & execute world class CRM strategies. As one the initial hires in the CRM team you will be a go to person in this end to end role. The channel is seen to be untapped for the brand, with a real opportunity to make an impact & do something special for the business. With buy in from the leadersip team, they are investing heavily in to the channel & looking to scale at pace.

 

Responsibilities:

  • Plan and execute the email and cross-channel comms strategy for B2B and B2C audiences globally (8 countries)
  • Create, manage, optimize, and report on email campaigns and tests for triggered and blast campaigns, for both professional and customer audiences
  • Work closely with our Analytics team to manage the customer and professional database, with a focus on retention and engagement
  • Create engaging content in order to generate demand, to upsell and cross- sell, but also to build brand affinity and drive retention
  • Create testing roadmap based on expected business value
  • Developing customer lifecycle roadmap based on personas

 

About you:

  • 5+ years in an email marketing/CRM role, ideally in a marketplace or tech brand
  • Experience in growing business through owned channels
  • Comfortable with varying briefs, and large amounts of autonomy
  • Ability to build strong relationships across varying teams in the business
  • Data-driven approach with excellent strategic and analytical thinking skills
  • Knowledge and capability of HTML coding and CSS are desirable
  • Proven experience of working on lifecycle automated campaigns

 

How do I apply?

If this sounds like a challenge you are interested in, then do get in contact with, Harrison Knowles on 0771416678 or harrison@pivotallondon.co.uk

Key Skills: CRM, Retention, Email, App, Push, Digital Marketing, Customer Experience, Growth, Analytics, Data, SQL, Performance Marketing, Digital Media, Digital Advertising, eCommerce, Growth Marketing, Start-up, Tech

Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.