Senior Digital Marketing Manager (UK & ROW)
Salary up to £65k + benefits
London, United Kingdom
#LI-Hybrid
#LI-LH2
A global activewear and lifestyle brand for women.
If you want to join them on the next chapter of their adventure, you’re in the right place. This is an exciting opportunity for a Senior Digital Marketing Manager to join them!
On an ambitious mission to skyrocket their digital growth and this new role is fundamental to their success.
If you're a Senior Digital Marketing Manager with experience of driving performance led strategy and with experience leading and motivating a team of digital marketing specialists, this could be the role you are looking for.
The role:
- Devise and implement their UK & ROW (IE, DE, AU) acquisition marketing strategy, making sure that marketing tactics drive business objectives.
- The role predominately sits across Paid Social Strategy (80% Facebook and IG) with the remainder sitting across Search and testing budgets.
- Align acquisition strategy with wider business units, such as CRM, ecommerce, wholesale, and PR, to develop an efficient and cohesive message and convert potential customers.
- Drive efficiency in marketing spend to reduce their CPA/CAC while managing a flexible spend model based on customer contribution and LTV.
- Adopt a test and learn approach to building strategy across the board.
- Lead and develop a team of 5 (and growing) digital marketing specialists.
What’s required:
- Experience leading digital marketing strategy for relevant ecommerce retail brands across multiple markets.
- Channel expert across core digital channels: Social (specifically Facebook & Instagram), Display, PPC, Affiliates, Partnerships, Video & VOD.
- An analytical, data driven methodology to building strategy and mapping out clear KPIs for success that align with business growth and CPA/CAC targets - thinking long-term, while also being able to react quickly to changes in trade and the digital landscape.
- Be able to inspire and motivate a growing team by providing clear developmental goals, positivity, and an unrivalled depth of channel, market, and strategic knowledge.
- Experience managing large budgets and building and implementing bespoke strategies within a fast-moving retail environment.
- Experience of managing large scale projects involving multiple internal and external stakeholders.
How do I apply?
To apply for this outstanding opportunity, please contact Liam Hall at Pivotal for a confidential discussion on 07442871117 or email me at liam@pivotallondon.co.uk
Key Skills: Paid Social, Programmatic, Affiliate, Acquisition Digital Marketing, Performance Marketing, Affiliate Partners, Growth Marketing, Performance Media, Advertising, Data Analytics, Excel
Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.