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Senior Marketing Effectiveness Analyst - Data

Agency - Data & Analytics
Ref: 1245 Date Posted: Thursday 06 Jun 2019
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Senior Marketing Effectiveness Analyst

Media Agency

35-45K

London

If you like working in a supportive, fun, fast paced, innovative and did I say fun(?) Agency then carry on reading. The Agency work with a lot of music, food, retail and entertainment clients and they have a collaborative and entrepreneurial office atmosphere.

This Senior Marketing Effectiveness Analyst will have a very important part to play in the team, mentoring junior analysts as well as other responsibilities including:

  • Using statistical models to make recommendations and provide insight around client’s media investment across all channels (tv, social, press, display etc)

  • Building marketing mixed models to gather an holistic view of media channels

  • Spotting new opportunities for a client to explore within statistical models

  • Developing segmentation models and working with the Data Scientists to help understand the customers and campaign efficiency

  • Understanding how changes in customer behaviour can impact on business performance

  • Capable with data visualisation and storytelling to help deliver insights and provide recommendations to the client 

What they are looking for:

  • A proven track record building statistical models

  • Someone who likes to work independently and take on leadership but who also likes working as part of a buzzing team with creative analytical ideas

  • An analytical problem solver with the drive and confidence to use initiative

How do I apply?

If you have the experience building statistical models and are excited by the opportunity of joining an award-winning agency, then please apply for this role or get in touch with our team now to find out more. 

My details are, Chris Devlin, on 07825 772 832 or chris@pivotallondon.co.uk.