Marketing Recruitment That Drives Growth
From ambitious startups to global brands, businesses in London are competing harder than ever to attract top marketing talent. Whether it’s a B2B SaaS scale-up looking to double pipeline, or a consumer brand building loyalty through creative storytelling, the calibre of your marketing team can make or break your next phase of growth.
That’s where Pivotal comes in. We specialise in placing marketing talent that fuels performance, builds brand equity, and drives commercial outcomes. With consultants dedicated to B2B and B2C verticals, we understand the skill sets, speed, and cultural fit your business needs, whether you’re hiring your first marketer or scaling a global function.
Who We Help Hire Marketers
We partner with a diverse range of businesses, from VC-backed scale-ups preparing to enter new markets, to well-established consumer brands navigating digital transformation. Our clients include D2C and subscription-based businesses focused on building lasting customer relationships, as well as B2B tech firms striving to stand out in crowded categories. Many are SaaS platforms or digital-first companies with ambitious growth targets, while others are PE-owned or publicly listed firms modernising their marketing strategy and technology stack.
Regardless of size or sector, we’re typically brought in by CMOs, Heads of Talent, or Founders who need a strategic partner that can move quickly and deliver impact.
Looking to hire? Talk to our team.
Marketing Expertise: What We Cover
Our reach spans the full marketing ecosystem, with tailored support across core B2B and B2C specialisms:
Brand Marketing – From strategic brand leads to campaign managers, we place talent who shape perception, craft narratives and drive awareness.
Performance & Growth Marketing – We recruit data-savvy performance marketers across Paid Social, Paid Search, Programmatic and Affiliates. Specialists who thrive on ROI and rapid experimentation.
CRM, Retention & Lifecycle – Customer lifetime value is everything. We find CRM Managers, Email Specialists and Retention Leads who know how to segment, automate and convert.
Content, Social & Influencer – Content is still king. We place Content Strategists, Social Media Managers, and Influencer Marketing Leads who know how to engage, grow and convert communities.
Product Marketing – Particularly vital in SaaS and tech, we recruit Product Marketers who bridge the gap between product, sales and customer insight.
Marketing Analytics & Insight – Data powers decisions. We place Marketing Analysts and Insight Leads who uncover the why behind the what.
Typical Marketing Jobs We Recruit
We place talent from entry to exec level, across contract and perm, including:
Marketing Executive
Marketing Manager
Head of Marketing
Director of Marketing
Chief Marketing Officer (CMO)
Performance Marketing Lead
Growth Director
CRM Manager / Lifecycle Lead
Brand Manager
Product Marketing Manager
Social Media & Content Manager
PR & Communications Manager
Marketing Analytics & Insight Lead
If you’re searching for marketing jobs near me or hiring for marketing jobs London-wide, we’re already speaking to the candidates you need.
Explore marketing jobs
Tailored Hiring Solutions
Every business scales differently, and so does its hiring strategy. For organisations hiring within their in-house teams, we offer dedicated support through our in-house marketing recruitment service, tailored to the evolving demands of client-side roles. For agency-side opportunities, our agency marketing recruitment team is well-versed in channel-specific expertise.
For senior or strategic appointments, our executive search service delivers discreet, targeted solutions. And when you need interim support, from covering parental leave to ramping up for a campaign launch, our contract and freelance hiring model moves fast without sacrificing fit.
We also support marketing hiring across media agencies, where our specialist consultants understand the dynamics of agency teams and the hybrid talent needed to thrive across planning, client services and buying.
Brief us on your next marketing hire
Hiring Challenges We Solve
Hiring in marketing today isn’t just about finding someone who can run a campaign. It’s about identifying talent that understands attribution, customer journeys, cross-functional collaboration, and the pace of change in digital channels. We solve the headaches caused by generic CVs, high candidate drop-off, and talent gaps in performance and growth.
We also help clients navigate hybrid work expectations, shifting benefit priorities, and evolving salary benchmarks. With access to real-time market data and a live pulse on candidate motivators, we help ensure your offer stands out for all the right reasons.
Insight-Led, ROI-Focused
Our approach is grounded in market intelligence and candidate quality. We tap into a network of over 60,000 marketing professionals and use real-time salary and benefits data to guide every search. Our consultants bring deep vertical knowledge and spend time qualifying each candidate not just for skill, but for mindset and cultural alignment.
With weekly insight from active candidates and hiring managers across the UK, we understand what’s shifting and what’s next. Every shortlist is curated, contextualised, and built to convert.
Results That Speak for Themselves
We’ve helped businesses at every stage of growth, from placing full teams in newly funded startups, to hiring CMOs who’ve transformed brand and revenue strategy. Our track record includes embedding a marketing team into a healthtech scale-up in under 60 days, placing a CMO into a post-Series B SaaS company, and supporting a D2C beauty brand with urgent hires across CRM and paid media.
Brands like TikTok, TripAdvisor, Wild and Gousto trust us with their marketing hires. So do dozens of startups you’ll be reading about next year. To see some of the transformative work we’ve done, explore our latest client case studies.
Download the 2025 Salary & Work Insights Guide
Want to understand what marketers are expecting from employers in 2025? Our Salary & Work Insights Guide gives you exactly that, with benchmarks for salary, benefits, flexibility, and job change motivators, all grounded in UK-specific data.
Whether you’re planning a hire or checking how your offer stacks up, it’s an invaluable tool for marketers and hiring managers alike.
Download the guide here.
Marketing Recruitment FAQs
What is the average salary for a Marketing Manager in London?
Salaries vary by company size, industry and channel mix. Typically, a Marketing Manager earns between £45,000–£65,000 base in London. More senior, data-led or demand-gen roles can push £70k+. See our job board to view open marketing roles.
Which sectors are hiring marketers in London right now?
We’re seeing strong hiring in B2B SaaS, consumer health, fintech, D2C and ecommerce. Brands investing in CRM, brand strategy and lifecycle marketing are especially active. If you're looking to hire marketing talent, reach out to see how we can support.
What’s the difference between brand and performance marketing?
Brand marketing builds awareness and perception. Performance marketing focuses on immediate, measurable results (like clicks, signups or sales). Most businesses need both, and we hire across the spectrum.
Do you recruit contract or freelance marketing roles?
Yes, we place marketers into interim, freelance and day-rate contracts, particularly for performance, CRM, and content projects. Learn more about our Contract desk.
Our Marketing team specialise in the following: