Pivotal Blog
Get the latest talent insights and news for the Marketing, Sales, Media & Creative space. Watch out for Interview Tips, Salary guides, How to retain employees, and more.
Most growth-stage businesses can clearly remember their first ten hires. Each one felt deliberate. The decision-making process was visible and founders were closely involved. Cultural alignment was instinctive because everyone still worked close... read more
For many, AI is now part of everyday marketing. The challenge isn’t excitement, it’s clarity: how do you identify AI skills at interview and find the people who can turn those skills into real improvements in speed, quality, and results? This gu... read more
Hiring rarely breaks overnight. It becomes inefficient slowly. Until the cost is visible. This is not just a scale-up problem. It is not just a 20-hire problem. Any company that hires consistently – five roles a year or fifty – can run into the ... read more
In our International Women’s Day 2025 report , we identified a gender pay gap of 15.6% across Marketing, Sales, Media & Creative, driven not only by differences in salary, but by structural differences in progression. Women were well represented... read more
Our International Women’s Day 2025 report examined nearly 800 professionals working across marketing, sales, media and creative, and identified a gender pay gap of 15.6%. Crucially, this gap was not driven by unequal representation early in care... read more
In our International Women’s Day 2025 report , analysing marketing professionals across agencies, brands, and commercial organisations, we identified a gender pay gap of 15.6%. Women were well represented at entry and mid-level positions and, in... read more
In the fourth and final feature of Pivotal’s AI Series, Amit Kotecha , previously Chief Marketing Officer at Quantcast, discusses what meaningful AI use looks like inside a modern marketing org, how he thinks about assessment, and why the real s... read more
In the third feature of Pivotal’s AI Series, Skip Fidura , Chief Marketing Officer at Leadscale Group, talks about hiring for real-world AI capability, why process matters more than single outputs, and the trade-offs leaders need to weigh for ea... read more
This is the second feature in Pivotal’s AI Fluency Series, where we speak with leaders putting AI capability to work in real teams. In this conversation, Tracy St.Dic , Global Head of Talent at Zapier, explains how the company built its successf... read more