Job Title: Audience & Context Analyst
Global Publisher
£35,000 + 40% Bonus + Benefits
Company Background
Our client is one of the most prestigious and successful Publishers in the World. They have an innovative Digital offering which includes mobile, creative solutions and programmatic. A rare opportunity has come about to join the Digital Targeting Team.
The Role:
This role gives you fantastic exposure as you will be working alongside The Head of Digital Targeting to help utilise the DMPs offerings and come up with new innovative ideas to target the existing customer base. You will be working on making the advertising campaigns as relevant as possible for the target audience.
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Working closely with DMPs to ensure customer segments are up to date, successful with campaigns and ensuring all data is utilised in the best ways
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Collecting, storing & using data daily
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Working on bigger projects and brining new ideas to the table when looking at using CRM data or targeting audiences
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Working closely with the; Data Science, Analytics & Marketing Teams
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Promoting Salesforce internally
Skills and Attributes
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2+ years’ experience within a relevant role
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Agency or Publisher background
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Great knowledge of the digital advertising industry
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Keen to learn and develop a long-lasting career
Desirables
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Audience Segmentation
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Salesforce Experience
How do I apply?
Please apply for this role or contact Catherine Trice
N: 07551 670 887
E: catherine@pivotallondon.co.uk
Key Skills: Digital Advertising, Analysis & Data