Growth through Talent

Content Marketing Manager - Branded Content

Brand - Marketing
Ref: 3136 Date Posted: Tuesday 11 Jun 2024

Content Marketing Manager

Location: In Office 3x a week in Hammersmith

Salary: £40,000-£60,000 depending on experience

Join an innovative company transforming the delivery and moving industry! With over 7.6 million customers and businesses served in the past decade, they’re revolutionising logistics with smart technology and innovation. Their advanced logistics platform offers instant pricing, reducing costs and empty travel miles while creating more job opportunities for transport providers.

 

The Opportunity:

Their new CMO is leading a digital and marketing transformation. Now, all eyes are on Brand and Marketing as the team shifts from purely performance-led strategies to enhancing their creative and content offerings. This is a chance to make a massive impact on the business by leading a shift in the brand's approach to all things content, adopting a lighter and bolder mindset. You will collaborate with Sales, Product, Performance Marketing, Partnerships, and CRM/Retention teams, build the CMS channel, and eventually build a team.

 

Other great bits about the brand:

- PE Backed: Stable investment for 2 years.

- Revenue: Net £27m across the group.

-Global Reach: Operating in the UK, Ireland, Spain, Germany, Italy, and France.

-Profitable: Infinite marketing budget when it converts.

-Team Size: 600+ employees across 2 international offices.

 

The Role:

-Website Content and CMS Migration: Lead the rebranding of our website content and CMS migration in collaboration with the Product Team.

-Multi-Channel Content Development: Create content for direct mailers, signage, video, web pages, blogs, and emails.

-Social and Editorial Calendar Management: Develop targeted content for Facebook, Twitter, Instagram, and LinkedIn with the Head of Brand.

-Analytics and A/B Testing: Use web analytics and A/B testing tools to measure and optimise content impact.

-Report to the Head of Brand and work closely with the CMO and Founder.

 

About You:

- Excellent copywriting skills with a curiosity to understand customer interactions with content.

- Experience creating copy for various formats including websites, social media, CRM/Email, and YouTube.

- Technical skills in deploying and managing content with a CMS system.

- Ability to use data to evaluate campaign or project effectiveness.

- Fun and light tone of voice reflecting the company’s warm internal culture.

- Experience writing and managing content for a consumer-facing brand.

 

Bonus Points:

- Experience shifting tone of voice and defining brand guidelines.

- Experience working with B2B audiences.

 

How to Apply:

If you're interested in this opportunity, apply here on LinkedIn or send your CV to nusrat@pivotallondon.co.uk to arrange a conversation. You can also contact me at +44 7584 689959.

 

Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.

Please note applications without full rights to work will not be considered as this opportunity does not offer sponsorship.

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