Growth through Talent

CRM Lead - CRM/Email

Brand - Marketing
Ref: 2046 Date Posted: Monday 22 Nov 2021
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DTC Marketplace App

Salary up to £75 (DOE) & Benefits


We are working in exclusive partnership & are being retained by one of the world’s favourite & must have apps within the food & drink industry. An app with proprietary image recognition technology that delivers consumers ratings, reviews & average pricing on products instantly!


The Opportunity:

Founded in just 2010, they are a genuine tech start-up success story based out of San Francisco, California! Achieving exponential global growth in the last 10 years, with over 10 million app users & 500,000 daily users. Raising over £155m Series D funding, they are entering their next round of growth & are building a new London function to oversee 12+ markets. They are looking for global expansion, but want to protect the brand & do it right! This is a passionate & mission drive brand, who prioritises culture and D&I.


The Role:

Reporting to the Global Head of CRM, you will lead CRM marketing strategy across Europe & ROW, over half of the brands commerce markets. You can work out of the London office or remotely from anywhere in Europe:

  • Achieving European CRM performance goals, focused on both user base growth and commercial targets
  • Implementation of the CRM strategy in Europe & significant contribution to the Global strategy
  • Localisation of execution by European market to ensure optimal performance
  • Building multi channel customer journeys (web, app, email, push, DM, performance)
  • Roll out triggered campaigns in all markets
  • Drive personalisation and the adoption of automation technology
  • Build a test and learn culture throughout the team to continually optimise


Your Profile:

  • 6+ years experience in a CRM role
  • Team management & leadership experience is essential
  • An excellent communicator with the ability to gain buy in from a wide variety of stakeholders
  • Ability to quickly interpret data and understand customer behaviour
  • Strong knowledge of the capabilities of CRM systems and best use cases
  • A love for process and structure, but also able to be flexible when needed
  • Able to work with technical teams and has basic understanding of technical set-ups


How do I apply?

To apply for this outstanding opportunity, please contact Harrison Knowles at Pivotal for a confidential discussion on 07771 416678 or email me at


Key Skills: Digital Media, Digital Marketing, CRM, Email, App, Push, Retention, Loyalty, Marketplace, DTC, Ecommerce, Performance Marketing, Performance Media, SEM, Programmatic, Paid Media, Paid Social, Paid Search, Display, Facebook, Twitter, Snapchat, Google Ads, SA360, Acquisition, Branding, Programmatic, SQL, API

Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.