Econometric Analyst - Client side - Data

Client Side - Data & Analytics
Ref: 1008 Date Posted: Monday 03 Dec 2018
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Econometric Analyst – Global Ecommerce Brand

£45,000 - £55,000 + 10% Bonus & Benefits l Central London

The Company

This is a fantastic opportunity to join one of the world’s largest innovative Ecommerce brands. Helping to analyse and provide insight around customer behaviours and engagement with their products. Their passion for pushing the boundaries to spearhead their digital strategy makes it a very exciting time to be joining!

The Role

The role primary focuses on media-mix and econometrics and identifying the value of brand, TV, channel attribution and how to best optimise the marketing budget. You will have complete access to the clients data sets as well as any other external data you need, you will use a multitude of techniques to understand, analyse, predict, and visualise insights to help the business evolve and optimise. 

 Main responsibilities include:

  • Leading and delivering projects reporting directly to the Head of Analytics
  • Building Mixed media models
  • Developing segmentation models and working with the Data Scientists to help understand the customers and campaign efficiency
  • Understanding how changes in customer behaviour can impact on business performance
  • Capable with data visualisation and storytelling to help deliver insights and provide recommendations to the client 

 

Skills & Attributes

  • Excellent SQL skills
  • Excellent working knowledge of media-mix, econometrics, brand tracking and attribution modelling
  • Good understanding of digital, retail and e-commerce data analytics
  • Knowledge of customer lifecycle, campaign measurement & analytics and customer segmentation
  • Ability to manage stakeholders in order to drive projects across different channels

 

How do I apply?

If you have the experience as an Econometric Analyst and are excited by the opportunity of joining an impressive Ecommerce brand, then please apply for this role or get in touch with our team now to find out more.

Connor Teague

Recruitment Consultant - Pivotal London

M: 07501 052 258

E: connor@pivotallondon.co.uk

 

Pivotal is an award winning Digital Recruiter specialising in the Media, Marketing and Analytics sectors.

 

 

 

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