Global Brand Manager
Salary up to £60,000 plus benefits
Victoria, London – Hybrid Working
Our client are a dynamic force in the automotive world, changing lives with every car they touch. They don't just sell cars; they create unforgettable moments. As our client continue to revolutionize the way people buy, sell, and even window shop for cars, they are seeking a Global Brand Manager to play a crucial role in their Marketing team.
Our clients’ journey began as matchmakers for car reviews, helping individuals find their perfect ride. But that was just the beginning. Today, their team of over 350 experts spans the UK, Germany, Spain, and Portugal, caring for over 12 million active users with an excellent Trustpilot rating.
And they're far from reaching the finish line; there's plenty left in the tank.
The Role
This role is the face of the Brand across all internal and external touch points, including Product, Strategy, Content and Commercial. They rebranded back in December and looking for an enthusiastic, proactive team player to be the global brand guardian and driving force behind product launches and campaigns.
They're growing our newly formed Brand & Communications team, so this role really is what you want to make it. You will work closely creating and delivering campaigns with the Design team, briefing and managing a wide range of content development initiatives for social, performance marketing advertising, video content, editorial materials, branding, logos, event materials and more.
- Act as the brand guardian. Manage the strategy and execution of all creative assets and projects across the global brand.
- Develop engaging and high-performing creative, while keeping to and championing brand guidelines.
- Be at the centre of brand planning managing activity end to end from ideation, briefings, processes and documentation - delivering creating high-performance designs that drive users to engage and convert.
- Work with and manage creative and media agencies for both ATL & BTL.
- Embed within the teams where necessary to gain an understanding of the team's OKR's and priorities and problem solving to help them achieve their creative goals.
- Work closely with the PR & Comms team to bring to life key topical moments as they (often unexpectedly!) arrive
- Create space for the business to ideate and innovate, observing and reporting on competitor behaviour to help them stand out in a crowded market.
- Continuously analyse creative results and learnings, AB testing and sharing results with the aim to provide the highest performing creatives.
- Have a deep understanding of our products and our audience needs, as well as our marketing channels and campaigns.
- Exceptional project management skills, prioritising workflows and liaising with key stakeholders across all three markets UK, DE & ES.
- Management of a Brand Executive, responsible for overseeing their day-to-day responsibilities, hosting weekly workload check-ins, quarterly career check-ins and annual performance reviews.
Requirements
- 5+ years’ experience working within brand or creative, either in house or agency
- Working knowledge of design tools and capabilities
- Proactive, positive, can-do attitude with an adaptable style of working
- Experience conceptualising, briefing and delivering design and marketing tasks, both large and small.
- Experience using data to inform decision making. Leveraging creative testing frameworks and methodologies.
- Strong knowledge of ATL and BTL marketing channels including TV, radio, OOH, Facebook, YouTube, Display and Paid Search.
- Basic understanding online analytics and eCommerce
- Excellent stakeholder management and ability to adapt style and comms approach accordingly.
- Ability to wear multiple hats, managing multiple projects in a fast-paced environment.
What's in it for you
- Hybrid working that works around you (currently two days in the office, three from home)
- Competitive salary to fund that dream holiday to Bali.
- Share options - when we thrive, so do you!
- Vitality Private Healthcare, for peace of mind
- Monthly coaching sessions with Spill - our mental wellbeing partner
- Enhanced holiday package, plus bank holidays
- Work from abroad for a month (due to popular demand, this offer excludes the moon).
- Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
- The latest tech (MacBook or Surface) to power your gif-sending talents.
- Up to £500/€550 home office allowance for that massage chair you've been talking about
- A generous learning and development budget to help you master your craft.
- Regular social events: tech lunches, coffee with the exec sessions, book clubs, social events
To apply for this exciting opportunity, please contact Dylan Rixon at Pivotal for a confidential discussion on 07570105953 or email me at dylan@pivotallondon.co.uk
Key Skills: Brand, Brand Marketing, Brand Management, Creative, ATL Marketing, BTL Marketing
Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.