Growth through Talent

Growth Marketing Manager - Multi-Channel

Ecommerce - Marketing
Ref: 1854 Date Posted: Tuesday 04 May 2021
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Growth Marketing Manager

Food & Drink DTC Start-up

Salary up to 60k + Benefits

 

Given the Covid-19 shift to online ecommerce & people staying at home more, this brand has achieved explosive growth this year & smashed all targets! They are now looking to stay on the same trajectory in 201 & scaling the team across multiple functions.

 

The opportunity:

We are working in exclusive partnership with a challenger brand that is making a big name for itself in the alcoholic beverage industry. Ordering in & having a tipple at home has become the new norm, allowing their DTC business model to blow up. They are now looking for new Growth Manager to help take the business to the next level. You will lead & own Acquisition & Retention marketing plans to deliver business growth.

 

The Role:

  • Plan and execute lifecycle digital marketing strategy from acquisition to retention, with overall responsibility for ROI of digital marketing channels
  • Plan, deliver and scale digital campaigns alongside a paid social & paid search agencies
  • Build and develop a segmented & personalised email marketing strategy in their CRM platform.
  • Work with wider marketing team to ensure that the brand is represented across each of our key digital touchpoints
  • Build the brand community and email database.
  • Design, implement and measure a roadmap of website conversion rate optimisation activities. Working with our web & ecommerce agency to transform the website into a high conversion, digital brand destination
  • Manage a data-driven growth experiment framework, continuously optimising channel performance through test and learn activities.
  • Explore, test and scale new digital channels at the earliest opportunity

 

Skills Required:

  • 4+ years of cross channel digital marketing experience
  • Proven experience running campaigns across the customer lifecycle (Facebook, Google, CRM)
  • Experience working at a high growth ecommerce business
  • Not afraid to think big - comfortable challenging and breaking the norm to lead, not be led
  • Demonstrated experience of significant website conversion improvement through growth tactics and CRO
  • Real people person - comfortable working with a variety of agencies + team members
  • Highly analytical thinker and creative problem solver - extremely comfortable working with data and proven experience with Google Analytics
  • Incredibly organised and detailed oriented with the ability to manage multiple projects at the same time

 

How do I apply?

To apply for this outstanding opportunity, please contact Harrison Knowles at Pivotal for a confidential discussion on 07771416678 or email me at harrison@pivotallondon.co.uk

Key Skills: Growth Marketing, DTV, Subscription, Ecommerce, Digital Marketing, Display, Video, Programmatic, Paid Social, Facebook, Biddable, Performance Marketing, Performance Media, Advertising, SQL, API, Data, Analytics, Excel

Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.