Growth through Talent

Growth Strategist - Multi-Channel

Agency - Marketing
Ref: 3008 Date Posted: Tuesday 09 Jul 2024

Growth Strategist 

UK, Remote

If you consider yourself growth oriented with a strategic approach to Performance Marketing, and also looking to work for a company that can offer a fully remote lifestyle then keep on reading!

The Company

They are one of the UK’s leading Direct-to-Consumer (DTC) marketing agency, specialising in helping high growth businesses scale rapidly through demand generation and user-centric marketing strategy. 


They work holistically with some of the biggest and most exciting brands, spanning fashion, technology, retail, travel, and eCommerce industries. The founding team has been involved in successfully scaling multiple businesses from 0 to £100m+ in annual sales. Running and scaling brands is part of their DNA.
 

They exist to partner with brands to help them hit their growth ambitions by looking to create meaningful, impactful relationships with their audience bases across the full user lifecycle. If you have equally high standards, we think they’re the best place to work out there.

 

The Role

We’re looking for a well-rounded Growth Strategy Manager who can be the bridge between our clients and the media team by turning the long-term strategy set by our Account Directors into practical and clever marketing tactics that can help achieve those objectives.

 

Working in the client servicing team, you will be the guardian of the successful outcome of these tactics and thereby help ensure the overall client goals and objectives are met. The ideal candidate would have a background in managing performance marketing channels (ideally paid social or paid search), but has adopted a more holistic view of marketing that allows them to see and understand an entire funnel’s dynamics (preferably within E-commerce).

 

To help you be successful in your role, yours will be supported by:

  • An Account Director helping with client management and setting the long-term strategic objectives together with the client

  • A Digital Project Manager, working alongside yourself to create clear briefs based on your tactics and ensuring the media team executes your vision correctly and on time

  • Media buying specialists, managing day to day activities and providing you with insights and analysis directly from the platforms
     

Responsibilities

  • Performance trading: you will be the guardian of clients’ overall performance and day to day eCommerce activity, and direct internal media teams on how to affect performance where relevant

  • Budget allocation: ensure budgets are being deployed efficiently and spent accordingly to the monthly budget by instructing the media team

  • Ad hoc analyses: report back to clients on ad hoc performance requests with recommendations on how to improve where relevant; you will also look for and manage internal-led analyses where you find opportunities for improvement

  • Directing internal teams: work with the Account Director and Digital Project Manager to lay out strategy for the media teams to progress towards clients’ objectives

  • Training: be a source of marketing knowledge and guidance for our Digital Project Managers

  • Managing client relationships: ensure the brands we work with feel that their objectives are guarded by us and on track

  • Overseeing client communications: sense-checking reports/analyses/communications, and ensuring these are streamlined, cover the results of the work that has been completed, and answer any potential questions from clients in advance

 Requirements

  • You need to be T-shaped and have a good understanding of the full funnel and how different marketing platforms and channels feed into each other

  • Understand Shopify, Shopify plugins, Klaviyo, CRO tools etc.

  • Understand how GA4 and how to pull and manipulate data

  • At least 4 years working in a marketing role where you had exposure to the full customer journey; ideally working directly on eCommerce accounts or within the direct-to-consumer space

  • Excellent data analytics and reporting skills, with the ability to interpret and combine data from multiple data sources (Google Analytics, FB Ads, Google Ads)

 

How do I apply?

To apply for this outstanding opportunity, please contact Beth Rosser at Pivotal for a confidential discussion on 07391456860 or email me at beth@pivotallondon.co.uk

Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.

 

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