Growth through Talent

Head of Digital Content (SEO)

Brand - Marketing
Ref: 2284 Date Posted: Friday 13 May 2022
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Head of Digital Content (SEO)

Up to £70k + 10% bonus & benefits

London, Hybrid

The opportunity:

A leading international online gaming operator, well-positioned strategically for future growth in an evolving global sector.

An interactive and digital arm of one of the world’s leading entertainment providers. With tens of millions of players across the globe and big plans always in the works. They make their mark by embracing the diversity of a global team, challenging themselves, and strive to make a difference for their players.

The role:

  • Managing a content team of four professionals, working across UK, USA, and Spain.
  • Responsible for logged-out versions of 11 different websites across these territories.
  • Developing a cohesive content strategy that will improve performance in established markets, while also delivering growth in future markets.
  • Produce consistent targeted content that is both appealing and engaging to first-time visitors.
  • Manage relationships with external marketing agencies.
  • Work closely with in-house Developer team to grow and optimise existing content platform
  • Be the main advocate of the platform for the wider business
  • Increase reach of content team beyond SEO and into the wider marketing team – completing content briefs, creating landing pages, producing brand-led blogs

Your profile:

  • 5+ years’ experience in a content role
  • A clear content portfolio that demonstrates previous work
  • You will have strong copywriting, communication, editing, and people management skills
  • A sound SEO understanding – best practice, SEO tools, outreach etc…
  • Previous experience in the iGaming industry – or failing that, in a similarly regulated industry
  • A track record of building a high-level content strategy with clear objectives and KPIs
  • Previous experience of managing and motivating a team of content executives
  • Experience of working with internal teams, agencies and managing various stakeholders.

How do I apply?

To apply for this outstanding opportunity, please contact Liam Hall at Pivotal for a confidential discussion on 07442871117 or email me at liam@pivotallondon.co.uk

Key Skills & Tags: SEO, Affiliate, Acquisition Digital Marketing, Performance Marketing, Affiliate Partners, Growth Marketing, Performance Media, Advertising, Data Analytics, Excel

Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.

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