Powering growth in the digital economy

Head of Growth - Multi-Channel

Ecommerce - Marketing
Ref: 1726 Date Posted: Monday 04 Jan 2021
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Head of Growth

Food & Drink DTC Start-up

Salary up to 70k + Benefits

 

Given the Covid-19 shift to online ecommerce & people staying at home more, this brand have achieved explosive growth this year & smashed all targets! They are now looking to stay on the same trajectory in 201 & scaling the team across multiple functions.

 

The opportunity:

Following a successful pitch on Dragons Den, this brand has gone from strength to strength. Becoming a top 10 UK start-up & one of the biggest subscription businesses in the country. They are now looking for new Head of Growth to help take the business to the next level. You will lead & own Acquisition, Retention & Loyalty marketing plans to delivery growth across different lines of business (DTC/Subs):

 

The Role:

  • You will own & devise the acquisition and reactivation strategies. Own the promotional plan to deliver acquisition & revenue growth targets. 
  • Lead on all digital and direct channel activity. Set targets, optimisation goals and clear KPI reporting. Work with the Head of Brand & Communications to better integrate offline/earned activity in campaign plans.
  • Develop and oversee the implementation of traffic and direct response campaigns with clear CPV/CPA targets.
  • Develop and oversee the implementation of reactivation and retention campaigns to reduce churn and maximise lifetime value.
  • Working with the Ecommerce team, develop and oversee the implementation of marketing campaigns to drive traffic, new customer acquisition and orders on our online shop. 
  • Work with our UX, Tech and Data teams to deliver user experience improvements, CRO as well as better targeting, reporting and analytics capabilities. 
  • Manage and grow a team of channel leads. Manage external agency partners where relevant.


Skills Required:

  • Extensive D2C customer acquisition experience in high growth online businesses.
  • In-depth understanding of paid social media and performance marketing channels
  • Strong people management skills.
  • Work cross functionally with data, web, product & creative
  • Excellent presentation and stakeholder management skills.
  • Ability to report on performance compiling data and insights from multiple sources.
  • Ability to work under own initiative and thrive in a fast-paced environment.
  • Experience with a subscription-led brand is a plus.

 

How do I apply?

To apply for this outstanding opportunity, please contact Harrison Knowles at Pivotal for a confidential discussion on 07771416678 or email me at harrison@pivotallondon.co.uk

Key Skills: Growth Marketing, DTV, Subscription, Ecommerce, Digital Marketing, Display, Video, Programmatic, Paid Social, Facebook, Biddable, Performance Marketing, Performance Media, Advertising, , SQL, API, Data, Analytics, Excel

 

Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.