Head of Growth - Global Consumer App
Salary: £100,000 – £140,000
Location: London - 2 days a week in the office
Ever seen one of those viral tube ads? This product is defining a category and now it needs a Head of Growth to help scale it globally.
With over 15 million users and $30m+ in revenue, this profitable, product-led business is on track to become a global household name. Backed by Y Combinator and with a team of 150+, they're searching for a Head of Growth to build a true data-driven growth machine — across 4 global regions, 15+ languages, and a $600k+ monthly marketing budget which they are looking to scale.
Their app is live in 190+ countries and 15 languages. With offices in London and teams across Europe, MENA, South Asia and North America. This is a chance to shape the strategy, team, and execution behind that next phase.
The role: Own and scale global growth
You’ll lead a 40-person function spanning performance marketing, regional growth teams, creative strategy and brand. Your remit covers all key markets - Europe, MENA, North America and South Asia - with deep local teams and a clear growth model already in place.
Key responsibilities:
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Own and optimise an 8-figure growth budget
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Lead and mentor teams across performance, regional growth, and creative strategy
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Scale paid performance across Meta, Google, Snap, TikTok and beyond
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Build in-channel and cross-market experimentation roadmaps
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Drive accountability and optimisation across four regional teams
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Collaborate closely with in-house data, creative, and marketing analysts
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Champion innovation across SEO, ASO, OOH, influencer, and IRL brand campaigns
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Constantly review and improve CAC, LTV, ROAS, CPI and market-level performance
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Influence company strategy — this role reports directly to the CEO
What they’re looking for:
This isn’t a role for a hands-off exec — you’ll be strategic and commercially strong, but also close enough to the detail to guide and challenge. You'll ideally bring both app-native growth experience and international brand marketing knowledge.
Essential experience:
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5+ years in growth and/or performance marketing leadership roles
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Proven app-based marketing experience (consumer, freemium, subscription-led)
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Experience managing $multi-million budgets and full-funnel metrics
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Deep knowledge of mobile attribution, SKAN 4.0, and MMPs
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History of building and leading cross-regional marketing teams
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Track record scaling international markets (Europe, MENA, South Asia, North America)
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Brand marketing experience — particularly digital and OOH
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High EQ, startup experience, and a sleeves-up mentality
Bonus points for:
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Fluency in Arabic, French, German, Dutch, Urdu or Turkish
How to Apply
To apply or find out more, contact daniel@pivotallondon.co.uk or click "Apply" now.
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