Growth through Talent

Head of Growth - Multi-Channel

£100,000 - £140,000 - Brand - Marketing
Ref: 3614 Date Posted: Thursday 28 Aug 2025

Head of Growth - Global Consumer App 

Salary: £100,000 – £140,000

Location: London - 2 days a week in the office

 

Ever seen one of those viral tube ads? This product is defining a category and now it needs a Head of Growth to help scale it globally.

With over 15 million users and $30m+ in revenue, this profitable, product-led business is on track to become a global household name. Backed by Y Combinator and with a team of 150+, they're searching for a Head of Growth to build a true data-driven growth machine — across 4 global regions, 15+ languages, and a $600k+ monthly marketing budget which they are looking to scale.

Their app is live in 190+ countries and 15 languages. With offices in London and teams across Europe, MENA, South Asia and North America. This is a chance to shape the strategy, team, and execution behind that next phase.

 

The role: Own and scale global growth

You’ll lead a 40-person function spanning performance marketing, regional growth teams, creative strategy and brand. Your remit covers all key markets - Europe, MENA, North America and South Asia - with deep local teams and a clear growth model already in place.

Key responsibilities:

  • Own and optimise an 8-figure growth budget

  • Lead and mentor teams across performance, regional growth, and creative strategy

  • Scale paid performance across Meta, Google, Snap, TikTok and beyond

  • Build in-channel and cross-market experimentation roadmaps

  • Drive accountability and optimisation across four regional teams

  • Collaborate closely with in-house data, creative, and marketing analysts

  • Champion innovation across SEO, ASO, OOH, influencer, and IRL brand campaigns

  • Constantly review and improve CAC, LTV, ROAS, CPI and market-level performance

  • Influence company strategy — this role reports directly to the CEO

 

What they’re looking for:

This isn’t a role for a hands-off exec — you’ll be strategic and commercially strong, but also close enough to the detail to guide and challenge. You'll ideally bring both app-native growth experience and international brand marketing knowledge.

Essential experience:

  • 5+ years in growth and/or performance marketing leadership roles

  • Proven app-based marketing experience (consumer, freemium, subscription-led)

  • Experience managing $multi-million budgets and full-funnel metrics

  • Deep knowledge of mobile attribution, SKAN 4.0, and MMPs

  • History of building and leading cross-regional marketing teams

  • Track record scaling international markets (Europe, MENA, South Asia, North America)

  • Brand marketing experience — particularly digital and OOH

  • High EQ, startup experience, and a sleeves-up mentality

Bonus points for:

  • Fluency in Arabic, French, German, Dutch, Urdu or Turkish

 

How to Apply

To apply or find out more, contact daniel@pivotallondon.co.uk or click "Apply" now.

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