Head of Performance – Premium Travel & Lifestyle Brand
Salary: £85,000 – £100,000
Location: London (Hybrid Working – 2–3 Days in Office)
Join a digitally native, consumer-focused e-commerce group in a high-impact leadership role. Own and optimise £12–13 million in paid media spend across multiple brands and international markets. Shape the strategy, performance, and commercial growth of a rapidly scaling business.
The Company
This is a purpose-driven company built on over 40 years of connecting people with some of the world’s most extraordinary places. With deep roots in conservation-led tourism, the business is expanding its reach through digital channels - bringing wild, remote experiences to new audiences while protecting the landscapes and communities at the heart of its mission. If you're looking to join a company where your work has meaning, and marketing is a force for good, this is the opportunity to make a real impact.
The Opportunity
We’re hiring a Head of Performance to lead paid media effectiveness across a multi-brand digital environment. With a budget of £12–13 million and full responsibility for channel performance, you will drive growth and efficiency across Paid Search, Paid Social, Programmatic, and Influencer marketing.
This is a strategic and hands-on role for a performance marketing expert who thrives on data, ownership, and results. You’ll work cross-functionally to connect performance insights to broader commercial outcomes, while building a scalable, future-proof acquisition engine. The business has high growth ambitions and is investing in digital as a key lever - making this an ideal opportunity for someone hungry to make an impact and lead transformation from within.
Key Responsibilities
- Lead paid media strategy, planning, and execution across a portfolio of e-commerce brands.
- Own £12–13 million in annual paid media spend across Search, Social, Programmatic, and Influencer channels.
- Design and implement smart budget allocation, channel mix strategies, and bidding models.
- Tackle inefficiencies, including internal brand competition within auctions to maximise return.
- Forecast seasonal trends and campaign performance to guide spend and investment decisions.
- Work cross-functionally with marketing, data, and finance teams to connect spend to business outcomes.
- Build the performance reporting infrastructure in collaboration with the data team.
- Use Excel, SQL, BigQuery, and Tableau to analyse, model, and visualise campaign performance.
- Develop and lead a high-performing team of in-house marketers and agency/freelance partners.
- Influence stakeholders at all levels with clear, data-led recommendations and insights.
Your Profile
- 8+ years in Performance Marketing, Paid Search, or Digital Acquisition roles.
- Strong expertise in Paid Search and Paid Social, with hands-on and strategic experience.
- Proven success managing large, multi-brand media budgets and delivering commercial outcomes.
- Highly analytical with advanced Excel skills and working knowledge of SQL and Tableau.
- Confident in data modelling, forecasting, and translating insights into business strategy.
- Experience working in agile, fast-paced environments with a high standard of execution.
- Comfortable leading teams and working with freelancers/agencies.
- Clear communicator with the ability to influence senior leaders and cross-functional partners.
Key Skills
Paid Media Strategy, Paid Search (PPC), Paid Social, Programmatic Buying, Influencer Marketing, Media Buying, Bid Strategy, Budget Ownership, Forecasting, ROI Optimisation, SQL, Tableau, Excel, Commercial Strategy, Data Analysis, E-Commerce, Multi-Brand Leadership
How to Apply
To apply or learn more, contact daniel@pivotallondon.co.uk or click "Apply" now.