Insight & Marketing Exec – Global Media Owner
28k + Bonus l Central London I 12month FTC
This is a superb opportunity to join the Data and Insight Team for this Global Digital Media Owner. A rapidly changing and innovative business who are undergoing a sophisticated period of growth. They understand that data is fundamental to continue their expansion in the digital market. The possibilities and growth for this Insight & Marketing Exec are endless with this global giant.
The Insight & Marketing Exec will play a vital role in the business, constructing and resourcing actionable data analysis to implement strategic changes to the businesses.
Main responsibilities include:
- Developing and utilising customer data to support the advertising sales teams
- Analysing online traffic and providing insight to the strategy team
- Developing audience segments which will be utilised to generate new revenue streams
- Access to industry leading 1st party sources to build data case studies
Skills & Attributes
- Experience using TGI/ComScore/Hitwise/Omniture
- Proficient in Excel
- Degree level or higher in computer science or a related subject
- Strong communication skills
- Knowledge of the digital marketplace
Desirable but not essential
- Good understanding of the different panel and research providers in market preferably including RAM and YouGov
- Strong understanding of platform and data integration for the purposes of insight and campaign effectiveness
- Experience of working with external insight providers such as Millward Brown, Nielsen, Research Now etc
- An understanding of the tagging, retargeting and ad serving process
How do I apply?
If you have experience in Data & Analytics and are excited by the opportunity of joining a cutting edge Media Owner, then please apply for this role or get in touch with our team now to find out more.
Recruitment Consultant - Pivotal London
M: 07501 052 258