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Insight & Marketing Exec

Data & Analytics
Ref: 674 Date Posted: Monday 22 Jan 2018
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Insight & Marketing Exec – Global Media Owner

28k + Bonus l Central London I 12month FTC

 

The Company

This is a superb opportunity to join the Data and Insight Team for this Global Digital Media Owner. A rapidly changing and innovative business who are undergoing a sophisticated period of growth. They understand that data is fundamental to continue their expansion in the digital market. The possibilities and growth for this Insight & Marketing Exec are endless with this global giant.

 

The Role

The Insight & Marketing Exec will play a vital role in the business, constructing and resourcing actionable data analysis to implement strategic changes to the businesses.

Main responsibilities include:

  • Developing and utilising customer data to support the advertising sales teams
  • Analysing online traffic and providing insight to the strategy team
  • Developing audience segments which will be utilised to generate new revenue streams
  • Access to industry leading 1st party sources to build data case studies

 

Skills & Attributes

  • Experience using TGI/ComScore/Hitwise/Omniture
  • Proficient in Excel
  • Degree level or higher in computer science or a related subject
  • Strong communication skills
  • Knowledge of the digital marketplace

 

Desirable but not essential

  • Good understanding of the different panel and research providers in market preferably including RAM and YouGov
  • Strong understanding of platform and data integration for the purposes of insight and campaign effectiveness
  • Experience of working with external insight providers such as Millward Brown, Nielsen, Research Now etc
  • An understanding of the tagging, retargeting and ad serving process

 

How do I apply?

If you have experience in Data & Analytics and are excited by the opportunity of joining a cutting edge Media Owner, then please apply for this role or get in touch with our team now to find out more.

Connor Teague

Recruitment Consultant - Pivotal London

M: 07501 052 258

E: connor@pivotallondon.co.uk

 

 

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