Growth through Talent

Marketing Director - Multi-Channel

Brand - Marketing
Ref: 1891 Date Posted: Monday 14 Jun 2021
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Marketing Director

Fashion Marketplace start-up

Salary up to £120k & Extensive Benefits

 

Do you see yourself working on the forefront of market innovation? This rapidly growing market place start-up are making big waves in the industry with their unique business model.  

 

The Opportunity:

With over £120 million series C funding, this EU based start-up is kick starting its next round of growth. Founder just 5 years ago, they have already scaled to nearly 200 people operate across multiple markets – with plenty more to come! You will be part of an agile, fast paced & forward thinking, data driven tech company. With huge amounts of resource available across media, marketing, engineering & analytics. They have plans to build a highly sophisticated growth marketing department.

 

The Role:

Working alongside the Global VP of Growth, you will establish & lead the development full funnel marketing plans.

  • Own and Deliver the full funnel marketing plan for all markets
  • Hire and Build best in class marketing team
  • Lead and manage all marketing activities for a period of hyper-growth; define the overall marketing plan and budget in partnership with the leadership team
  • Attract new customers via performance and brand marketing in a sustainable and data driven approach, working with internal teams and external agencies
  • Improve Brand Awareness, Consideration and other brand metrics
  • Deepen the metrics-driven ROI approach to marketing without sacrificing positioning, brand or investment
  • Optimize Customer Lifetime Value (CLV), Customer Acquisition Cost (CAC), Payback Period, and Cost Per Acquisition (CPA) strategies
  • Drive improved efficiencies of appropriate technologies for marketing automation, analysis and reporting
  • Work with marketing agencies to buy media optimally

 

Your Profile:

  • Proven track record implementing marketing programmes with a high growth B2C business scaling internationally
  • Deep understanding with market place dynamics & scaling brands through community building across multiple geographies
  • Strong analytical & data driven decision making capability
  • Can bring metrics, data & performance driven approach to strategies
  • Prior experience blending expertise in brand development with digital & offline methods, channels & tech
  • Solid agency management experience & knowledge across the media landscape

 

How do I apply?

To apply for this outstanding opportunity, please contact Harrison Knowles at Pivotal for a confidential discussion at: harrison@pivotallondon.co.uk

Key Skills: Digital Media, Digital Marketing, Performance Marketing, Performance Media, Acquisition, SEM, PPC, Paid Search, OOH, Broadcast, Holistic, Omnichannel, Automation, Paid Social, Facebook, Twitter, Snapchat, Acquisition, Programmatic, eCommerce, Marketplace, DTC

Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.