Programmatic Account Director,
£70k,
London - 2/3 days a week
As a Programmatic Account Director, you will be responsible for managing multiple client accounts, and reports – focusing on Digital Investment (Direct/Managed Service Buys) and Programmatic campaigns. Programmatic is part of an industry movement that has permanently changed the way advertisers think about their customers and media planning, but it is our role as the digital investment team to highlight and complement our programmatic and audience centric buys with high quality and partner centric activation too.
It is the Programmatic Account Director‘s responsibility, across multiple clients and platforms to:
• Manage several programmatic and digital investment specialists - Maintaining best-in-class campaigns and be responsible for your campaigns, and those of your reports. Regularly reporting on the activation team’s performance
• Educate and train direct reports on best practice in optimization and hypothesis design as well as the broader agency
• Make agency and client savvy investment choices and delivery of investment commitments - Supporting on delivering the Agency’s commercial objectives in relevant areas and clearly proving how your planning is contributing to these (OMGP)
• Showcase best practice and proof of excellence
• Create multi-month optimisation plans and experiment design, in conjunction with the broader DXT
• Deliver fantastic client servicing, and the relevant aspects of the Client Plan including the overseeing of accurate reporting, insight generation and ideation - Deliver clear and concise client presentations, ensuring rationale is robust to support planned proposal
• Collaborate effectively with other departments, central Omnicom resource & partner agencies – Create and maintain relationships with key media owners and partners to create lasting partnerships.
• Other duties commensurate with the role as assigned by Head of Digital Execution
Experience
• 5+ years within a digital activation role, either in-house, agency, or media owner side.
• Previous Programmatic planning or platform trading experience is a must – inclusive of thorough knowledge of the programmatic & digital landscape .
• Understanding of technical requirements for setting up Programmatic Display / Video campaigns (including knowledge of adservers, brand safety and media partner capabilities)
Skills
• Platform Activation – Campaign Set-up and Optimisation
• Analytics and Insight generation
• In-channel Planning
• Client Strategy
• Client Management
• Team Leadership, Mentoring and Pastoral Care
• Commercial Management – Business goal support and Opportunity identification
• Technical Implementation
• Partner Management and relationship building
Tools & systems
• Programmatic – DV360, The Trade Desk, Xandr, Amazon
• Other – Data tools (Semasio, Lotame, Verizon, etc ), Reporting (Datorama, Tableau etc), Booking/Financial (Prisma), Campaign management and AdOps (GCM, Flashtalking, Google Analytic, Adobe), Content Verification (DoubleVerify)
How Do I Apply?
If this sounds like a challenge you are interested in, then do get in contact with, Eimear Cooney via email eimear@pivotallondon.co.uk
Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and
any other protected status as required by applicable law.