Growth through Talent

Senior Digital Account Manager - Multi-Channel

Agency - Marketing
Ref: 1822 Date Posted: Tuesday 06 Apr 2021
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Senior Digital Account Manager

UK’s Largest Planning and Buying Agency

Don’t you think it’s time you took a step-up in your career and become a part of an exciting team - working on fast growth start-up brands with big growth ambitions in the UK and International territories. Pivotal are excited to say they are working with the UK’s largest planning and buying agency, searching for their next Senior Digital Account Manager to join the team.

The Opportunity

Responsible for leading the day-to-day planning and strategy and optimisation process towards KPIs to deliver client growth, and meeting efficiency targets. The Senior Digital Account Manager plays a vital role in supporting the Digital Associate Director continue to build a strong team.

3 best things about the job:

  1. The client: the opportunity to work on two fast growth start-up brands with exciting growth targets in multiple territories.
  2. The team: a multicultural, talented, award-winning team supporting each other in implementing best-in-class campaigns and has fun along the way.
  3. Your development: They’ll support your learning and development ambitions, with opportunities to learn from other teams in the agency.

The Role

The role will report into the Digital Associate Director, with the team being overseen by a Digital Director. 

Responsibilities of the role:

  • In-depth digital planning and campaign management expertise
  • Strong direct response campaign experience i.e. working towards a strict cost per conversion target
  • Knows how to create, work to, and forecast accurate media plans, even when targets may change
  • A strong understanding of other media channels and how it works in conjunction
  • Strongly process driven, from budget management to brief responses
  • Collaborate across different markets to deliver digital performance campaigns
  • Strong reporting acumen with the ability to pull reports together and suggest optimisations to further enhance performance
  • Collaborate with the Digital Associate Director on innovative digital strategy, from beta tests to data insights.
  • Share learnings and best practice with the wider digital community of 50 across 7 Business Groups.

 

About You

The role requires a highly motivated, self-starting individual with a passion for Digital Media who can think on their feet and adapt to changing circumstances.

  • Comprehensive experience working in digital at a media agency/media owner/client side
  • Advanced understanding of digital principles (both DR & performance), paid social, partnerships, paid search, data and analytics
  • Strong knowledge of the evolving programmatic landscape as it relates to various channels including display, video.
  • Strong knowledge of multiple technology platforms: DSPs/Social Ads Managers, verification tools, viewability, analytics, attribution modelling and adserving (Hand On Experience is preferential)
  • Experience working with ad tech solutions to drive audience segmentation and reporting. Complete understanding of the full CRM process and how 1st party data is collected and used to fuel campaigns
  • Ability to tell compelling implementation stories (with the aim to interweave roles, flighting, weights, formats of different media and how they interrelate)
  • Proven offline understanding, training, and ability to build cross channel strategies
  • Strong presentation and communication skills with excellent written & verbal English language skills/grammar
  • Experience of managing and mentoring a team 

 

How Do I Apply?

If this sounds like a challenge you are interested in, then do get in contact with, Lois Holder on 07501 052 258 or lois@pivotallondon.co.uk

Key Skills: Digital Planning, Strategy, Multi-Channel, Digital Media, Growth Marketing, eCommerce, Data Analysis

Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.