Growth through Talent

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Senior Paid Media Analyst @ Independent Marketing Agency - PPC

Agency - Marketing
Ref: 3031 Date Posted: Tuesday 27 Feb 2024

Senior Paid Media Analyst (PPC)

Large independent agency

London/ Brighton - Hybrid

 

  • Offices in London & Brighton - if you needed to travel to your secondary office, travel would be expensed.
  • Hybrid working with 2 days a week in the London or Brighton office.
  • They work with tier 1 brands across mostly Ecomm and B2B.
  • This business is constantly producing ways to grow existing clients with a collaborative, mentoring mindset. They are very much all about working together to achieve the overall business goals.
  • Benefits include - Flex10 core hours, well-being allowances every month, access to healthcare apps, medical cover, as well as long-service benefits (Bupa health insurance, paid and unpaid sabbaticals).

 

 

Account management

- Confidently own day to day budget pacing, optimisation and day to day management of the account including bid strategy adjustments, tactical implementations

- Implement scripts on accounts with support from innovation team

- QA analyst outputs

- Understanding of ABC and how it is used in strategic and tactical execution

- Conducting audits of PPC accounts to ensure our clients follow best practice and are up to date with the latest Google and Bing developments

- Input on enterprise level PPC strategies for our clients to deliver against client objectives

- Actively contribute to client roadmaps at a tactical level

- Contribute to platform (Google/Microsoft) calls for your clients

- Keep on top of betas and put internal cases together for new PPC opportunities

- Contribute to forecasting

Client management

- Developing your learning further with client interaction

- Leading Weekly/Monthly calls and meetings

- Attending client meetings, presenting the results of your work

- Work on-site with client teams to broaden your knowledge and understanding

Reporting

- Provide support for Quarterly Planning Meetings

- Provide data analysis for daily, weekly and or monthly reporting

- QA allocated analyst reports

Department

- Update processes and sharpen our approach to Search

- Being communicative with members of your team on PPC topics

- Work with an SEO counterpart either internally or at a third-party agency to drive Total Search results for our clients

- Galvanise the Search team with your prior knowledge, fresh thoughts and enthusiasm

- Contribute to training session development & presenting case studies internally

People management

- Mentoring of Junior Analyst and Analyst in the team

Personal development

- Excellent attention to detail with few amends from senior QA

- Work with manager to identify training opportunities

- Complete Google Search, Shopping and SA360 exams annually

 

How Do I Apply?

If this sounds like a challenge you are interested in, then do get in contact with, Eimear Cooney via email eimear@pivotallondon.co.uk

 

Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and

any other protected status as required by applicable law.

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