Senior Programmatic Executive,
Up to £35k
London - 2/3 days a week
Role Overview:
As Programmatic Senior Executive, you will be responsible for assisting in the delivery and implementation of a world class digital strategy through Programmatic & Direct Digital activities across a British multinational Luxury automobile manufacturer. Programmatic is part of an industry movement that has permanently changed the way advertisers think about their customers and media planning, so it is our role to highlight and guide clients towards the best solutions that complement their goals.
Your day to day will be :
Working closely within the Programmatic team to set up and execute media plans (optimising & performance reporting), and meeting campaign KPIs across client accounts
Identifying opportunities to improve campaign performance through regular campaign performance evaluations and post-campaign analyses.
Producing high-grade plans and campaign set-up strategy, to meet the agency's standards before going to clients or going live.
Using audience & research data on programmatic for your campaigns and recommending different buying recommendations and testing opportunities.
Evaluating media owner proposals from a martech/industry perspective alongside assessing whether the proposed solutions are the best for client and agency's
needs.
What you will bring to the role :
Some experience within a digital activation role, either in-house, agency, or media ownerside.
Previous Programmatic planning or platform trading experience is a must - inclusive of thorough knowledge of the programmatic & digital landscape
Demonstrable passion for and knowledge of the digital marketplace, and curiosity for and understanding of new technologies, emerging devices and other digital disciplines.
Skills :
• Platform Activation- Campaign Set-up and Optimisation
• Digital Advertising Technologies - DSPs, SSPs, SMPs, PMPs, PG
• Technical Implementation
• Mathematics & Statistics
• Reporting
- Excellent Communication & Interpersonal skills
- Proven, consistent attention to detail
Tools & systems :
• Programmatic DSPs (such as) - DV360, Xander Invest, Adobe AdCloud, The Trade Desk,AdForm, Verizon DSP, Amazon AAP
• Other - Data tools (Semasio, Lotame, Verizon, etc), Campaign management and AdOps(Google Analytics), Content Verification (Double Verify.
How Do I Apply?
If this sounds like a challenge you are interested in, then do get in contact with, Eimear Cooney via email eimear@pivotallondon.co.uk
Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and
any other protected status as required by applicable law.