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Why the grass is still greener at agencies

Why is it becoming so rare to see marketers move from client-side to agency roles these days? Don’t get us wrong, working in-house offers many lucrative benefits. Who wouldn’t love focusing on one brand and growing its market share! Indeed, work... read more

Attracting Data Scientists - Is there a science?

In case you didn’t already know, data rules the world. Every decision that’s made within a company is driven by data and data scientists are the brains powering most of these decisions. But, with the need for optimisation mounting, and the fight... read more

How you can take advantage of digital marketing trends in 2019

2018 was a year full of data-driven change. Mainly, how your information was captured, processed and repurposed. Some will argue that GDPR quickly became every marketers favourite buzzword. With strict regulations now in place and your data no l... read more

Find your next contract role with Pivotal

Here at Pivotal we are seeing an increasing demand for temporary and contract staff in the world of digital marketing right across our client base (Agencies, Brands and Media Owners). In fact, it’s estimated that around 40% of people working in ... read more

How algorithms affect just about everything

A machine-learning algorithm walks into a bar. The bartender asks: “what’ll you have?".... The algorithm replies: “what’s everybody else having?”... How Algorithms Affect Just About Everything Do you have any idea how widespread the effect of al... read more

How do you keep hold of your top talent?

Organisations - like yours - probably spend a lot of time, effort and above all money recruiting the best talent. Unfortunately, skilled, experienced, and qualified individuals who fit your company culture can be hard to find. There is a huge de... read more

The Analytical Talent Shortage

Pivotalisa is an award winning Digital Media Recruiter. Our Data and Analytics Division work with Digital and Analytics agencies as well as owners, tech businesses and well-known E-commerce brands. Many companies unaware of the massive shortage ... read more

What opportunities does blockchain offer

Blockchain, which has already been around for over ten years, is best known as a method for managing cryptocurrencies like Bitcoin. What’s interesting is that this financial technology is now being adapted for use in the wider marketing realm. B... read more

What brands can learn from Cambridge Analytica

Political consulting firm Cambridge Analytica - formerly SCL Elections - is no stranger to controversy. And in the latest surprise twist in the story, the company announced its closure on Wednesday, citing “loss of business”. However, investigat... read more

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