Connecting Digital Experts

Pivotal’s top 10 FREE personal and professional development resources to take advantage of during lockdown

 12th May 2020

 
While the virus is busy making its way across the world, we are busy putting together the ultimate free resources list that will keep you busy and productive during these difficult times. A large number of companies are stepping in and doing everything they can to help people get through this pandemic and possibly get something out of it too. 
 
We’ve put together a list of leading digital marketing brands that are offering their resources - courses, seminars, webinars and tools - free of charge, to make your self-isolation a little less unpleasant. 
 
  1. TheTradeDesk 
    The Trade Desk Edge Academy provides you with the skills you need to build your professional confidence, drive ROI and advance your career in data-driven advertising. You choose the certification course that’s right for you and with a results-driven online curriculum, you learn new skills, sharpen your old ones and drive impactful results for your business career.  
     
  2. Adludio Academy: Free MarTech Webinars
    Designed by mobile advertising experts, the Adludio Academy offers a series of free webinars to help you understand the importance of mobile in the advertising world. Whether you’re a beginner or want to freshen up your knowledge, the Adludio Academy webinars will have what you’re looking for.

     
  3. Google Digital Garage 
    Become a Google Certified Digital Marketer with 40 hours of free training! Google is offering 26 modules for you to explore, created by Google trainers, full of practical exercises and real-life examples to help you turn your knowledge into action. Accredited by Interactive Advertising Bureau Europe and The Open University and approved by industry experts.

     
  4. Incubeta Ignite - Virtual Learning Series 
    Incubeta Ignite is hosting Virtual Learning Series - weekly, free-to-access webinars led by industry experts from Incubeta and their partners. The virtual classroom courses are meant to resemble Incubeta’s in-person classroom courses where they tackle key industry topics in an insightful and thought-provoking manner. You will leave each session with a robust strategy, a workbook, and the know-how to implement your new-found skills.

     
  5. Jellyfish Training 
    Jellyfish Training provides you with strategies, tactics and tool you need to be an effective digital marketer with a wide range of Digital Marketing courses offered. All courses are designed to guide you through your chosen subject from start to finish. Some of their online courses include:
    - Digital Marketing Online
    Digital Content and Copy Writing
    - Social Media Marketing 

     
  6. Moz Academy
    Moz is offering over a dozen on-demand courses to help you level up your digital marketing skills during the lockdown. The Moz Academy courses are free until May 31, 2020, so get your access now. Simply log in to your moz.com account (or sign up for free if you don’t have one) and use the code “wegotthis” at checkout to redeem your free training. 
     
  7. SEMRush Free Online Courses on Digital Marketing
    SEMRush is offering free online courses for you to learn digital marketing skills with top-notch field experts. Regardless of whether you're a beginner or an experienced marketer, you’ll find learning content that will take your career to the next level. Upon completing a course and passing the test you will also receive a certificate from SEMRush.

     
  8. FutureLearn
    Marketing is an ever-changing field, with new technologies and approaches influencing the way marketers work on a daily basis. This collection of free online courses will enable you to keep up with the latest marketing trends - from brand storytelling to social media - and give your marketing career a boost. 

     
  9. HubSpot Free Courses 
    Digital marketing and social media have changed the way brands communicate with their customers. Majority of marketers seems to be leaning towards personal engagement and conversation strategies, rather than a one-size-fits-all approach. HubSpot Academy offers an array of free marketing courses, some of which include: 
    - Fundamentals to Digital Advertising
    - How to Build Paid Media Strategies 
    - Content Strategy Course 
    - Developing an End-to-End Instagram Marketing Strategy For Your Business

     
  10. LinkedIn Learning 
    LinkedIn Learning gives you the opportunity to learn the most in-demand business, tech and creative skills from industry experts. Free courses range from growing your own skills to helping you land your next job, to building mindfulness and resilience or how to succeed at working remotely. 
If you know any other free digital marketing resources please let us know and we’ll update this list. Email us on info@pivotallondon.co.uk with your ideas!