Freelance ASO Consultant – Beauty App (Remote, UK-based)
We’re looking for an experienced App Store Optimisation (ASO) Consultant to join a top independent agency in London, supporting one of their beauty and healthcare apps. This is a part-time freelance role ideal for someone looking to add another freelance gig alongside a current part-time role or step back from full-time work.
Day rate: £400 p/d | Outside IR35
Commitment: around 5 days per month
Contract length: 12 months
Location: Remote (UK-based only)
What you’ll be doing:
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Lead the end-to-end ASO strategy across App Store Connect and Google Play Console
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Drive organic download growth through metadata and keyword optimisation
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Collaborate with internal Creative and paid app teams
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Attend bi-weekly client calls and deliver actionable monthly reporting
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Implement and test ASO tactics aligned with wider growth objectives
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Monitor performance using AppTweak
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Optimise titles, descriptions, and keyword structures (creative asset production not included)
What we’re looking for:
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Proven hands-on ASO experience (iOS + Android back-end platforms essential)
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Strong strategic planning and confident execution
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Comfortable in a client-facing, consultative environment
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Someone looking to build a long-term partnership on an ongoing account