Creative Strat - Strategy

Freelance Creative Strategist – Performance META – ASAP Start

We’re looking for an experienced Creative Performance Strategist to join a fast-growing startup on an interim basis. This role is critical cover for a departing team member, so we need someone who can hit the ground running and take ownership of performance-led creative strategy, with a strong focus on Meta.

You’ll be the main strategic lead for performance creative, working closely with paid media, design and editing teams to drive results through iterative testing, optimisation and insight-led creative development.

Key Responsibilities

• Own and deliver performance creative strategy for Meta (Facebook & Instagram)
• Develop and test creative concepts focused on acquisition, conversion and scale
• Translate performance data and insights into clear creative direction and briefs
• Collaborate closely with Paid Media to optimise creative against KPIs
• Lead ideation and concepting, ensuring a strong pipeline of test-and-learn ideas
• Brief and guide designers and editors (execution supported by offshore team)
• Review performance results and iterate creative accordingly
• Ensure creative is delivered efficiently, on time, and aligned to growth goals

What We’re Looking For

• Proven experience as a Creative Strategist within performance marketing
• Strong hands-on experience developing creative specifically for Meta ads
• Confident working in a lean, fast-moving startup environment
• Comfortable owning strategy while staying close to execution
• Experience collaborating with paid media, designers and editors
• Ability to work autonomously and make fast, informed decisions

Nice to Have

• Experience in D2C or eCommerce (Essential)
• Background in high-growth startups or scale-ups
• Exposure to influencer-led or UGC-style performance creative

Working Pattern

• Hybrid: ideally 2 days onsite per week
• Approx. 4 days per week commitment
• Office located in London, close to transport links

Why This Role

• Immediate impact in a fast-growing business
• High ownership and autonomy
• Opportunity to shape and evolve performance creative quickly

• Day rate up to £400 per day depending on experience
• OUTSIDE IR35
• Starting ASAP – Ongoing

If you feel this is the role for you and you have the above experience, please APPLY or reach out direct to harriet@pivotallondon.co.uk with your CV.

Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law