Digital Activation Lead – EMEA
Salary: £81,000 per annum, pro rata
Contract: 12-month fixed-term contract – maternity cover
Location: London – hybrid, 3 days per week in the office
Start: ASAP preferred
Pivotal London is partnering with a global media agency to appoint a Digital Activation Lead for a major international technology account.
This senior leadership role oversees digital activation across EMEA, bringing together Paid Search, Paid Social, Programmatic and Content Syndication. You will combine technical understanding with strong client management and team leadership to ensure effective campaign delivery across the region.
Joining an established team of channel specialists, you will provide direction, support senior client conversations and help resolve complex activation challenges. Previous hands-on paid media experience is important, alongside the ability to lead through experienced specialist teams.
Key responsibilities
- Oversee digital activation across EMEA, ensuring activity supports the client’s marketing and business objectives.
- Lead and support senior channel leads, setting clear priorities and encouraging collaboration.
- Build trusted relationships with senior client stakeholders, representing activation across channels and providing clear recommendations.
- Act as a senior escalation point for technical issues, campaign risks and performance concerns.
- Partner with Strategy, Client Leadership and Analytics to connect media planning, activation and measurement.
- Collaborate with global counterparts to align strategy, KPIs and best practice.
- Oversee resourcing and delivery processes, identifying risks and improving ways of working.
- Maintain continuity throughout the maternity cover period, supporting a smooth handover and consistent delivery.
Skills and experience
- Significant digital media activation experience, including a previous hands-on background in Paid Search and/or Paid Social.
- Broad understanding of cross-channel activation and the confidence to oversee specialist teams across Search, Social, Programmatic and Content Syndication.
- Experience leading experienced media teams and managing senior client relationships.
- A strong understanding of multi-market campaign delivery, ideally across EMEA.
- Technical curiosity and the ability to investigate unfamiliar tools, processes and activation challenges.
- An understanding of measurement, testing, optimisation and how channel performance contributes to wider business outcomes.
- Strong operational judgement across resourcing, priorities, delivery expectations and escalations.
Experience with B2B or technology clients, demand generation, content syndication or account-based marketing would be beneficial. B2B experience is not essential.
The opportunity
You will take on a visible leadership role within a complex international account, working with an established specialist team and collaborative client stakeholders. The position combines regional leadership, global collaboration and technical problem-solving across a broad digital media remit.