Digital Tracking & Analytics Specialist
£40,000 - £46,000 + bonus
Central London (Hybrid – 3 days in office)
Our client is one of the world’s largest international health and beauty retailers, operating across 30+ global markets with a portfolio of iconic consumer brands spanning ecommerce, retail and mobile commerce. With significant investment into digital transformation and customer experience, they are now looking to hire a Digital Tracking & Analytics Specialist into their growing digital analytics function.
The Opportunity
- Own and optimise Google Tag Manager implementation across a large-scale international ecommerce and app ecosystem
- Play a pivotal role in shaping the future of digital tracking, analytics infrastructure and customer journey visibility across multiple European markets
- Operate within a highly collaborative environment working alongside product, development, UX, CRO and analytics teams
- Drive scalable, privacy-compliant tracking solutions across web and mobile platforms
- Work across both web analytics and mobile app analytics utilising GA4, Firebase and BigQuery
- Support cross-device and cross-channel tracking initiatives to improve customer journey understanding and commercial insight
- Take ownership of data layer governance, tagging standards and tracking documentation across multiple markets
- Join a business heavily investing in digital, data and customer experience capabilities
- Operate in a visible, high-impact role with genuine ownership and autonomy
Responsibilities
- Own end-to-end Google Tag Manager implementation and optimisation across web and app environments
- Build, maintain and troubleshoot tracking solutions, tags, triggers and data layer implementations
- Support server-side tagging initiatives and evolving analytics infrastructure projects
- Collaborate with development, product, UX and CRO teams to deliver scalable tracking solutions aligned to business objectives
- Lead audits, QA testing and debugging to ensure data accuracy and consistency
- Drive mobile app analytics initiatives using Firebase and GA4
- Support cross-platform customer journey tracking and attribution initiatives
- Develop and maintain tracking documentation, governance processes and implementation standards
- Build custom integrations and APIs to support advanced analytics capabilities
- Provide guidance and enablement across the wider business around analytics best practice and tracking governance
Your Profile
- Strong hands-on experience implementing and managing Google Tag Manager and GA4 tracking solutions
- Experience working with Firebase, BigQuery and mobile app analytics environments
- Understanding of server-side tagging and modern analytics implementation practices
- Likely background within ecommerce, retail, digital product, consultancy or large-scale consumer environments
- Strong understanding of data layers, event tracking and analytics architecture
- Experience collaborating cross-functionally with technical and non-technical stakeholders
- Knowledge of GDPR, cookie consent and privacy-compliant tracking frameworks
- Strong troubleshooting, problem-solving and QA skills
- Commercially aware with a genuine interest in how analytics drives customer experience and business performance
- Curious, proactive and excited by emerging analytics technologies and evolving measurement practices
How to apply
To apply for this outstanding opportunity, please contact Daniel Haymes at Pivotal for a confidential discussion on 07442871117 or email daniel@pivotallondon.co.uk.
Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.