DTC Marketing Lead
Salary: £72,000 - £80,000 + equity & bonus
Location: London (hybrid working - 3 days a week in office)
Our client is a modern, purpose-led consumer business redefining how direct-to-consumer brands build meaningful, long-term relationships with customers. Operating at global scale while retaining an entrepreneurial mindset, they blend brand, product and data to create experiences people genuinely value.
The Opportunity
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Lead global and international DTC engagement marketing for a high-profile consumer brand
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Own customer engagement strategy across multiple markets, including the UK and Europe
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Play a pivotal role in shaping how CRM and lifecycle marketing drives long-term growth
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Operate at the intersection of brand, product, data and commercial performance
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Join a globally connected team with real influence on roadmap, forecasting and P&L decisions
Responsibilities
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Own end-to-end CRM campaigns across email and SMS, from planning to optimisation
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Drive engagement, retention, win-back, NPS and customer lifetime value
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Lead experimentation, segmentation and personalisation using customer data and insights
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Partner cross-functionally with Brand, Creative, Product, Analytics and Growth teams
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Act as the local engagement lead, connecting international markets with global strategy
Your Profile
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Proven experience leading CRM and engagement marketing in a DTC or subscription business
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Strong data literacy with confidence using analytics to inform decisions
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Hands-on experience with modern CRM platforms and automated lifecycle flows
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Comfortable working across geographies with senior global stakeholders
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Customer-obsessed, commercially minded and confident owning complex initiatives
How to apply
To apply for this outstanding opportunity, please contact Daniel Haymes at Pivotal for a confidential discussion on 07442871117 or email me at daniel@pivotallondon.co.uk.
Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.